In today's real estate marketing game, personal connections are king. People are very social creatures. That's why places like Facebook and Twitter are so popular. Real estate clients want to connect on a personal level with the agent they will be working with. Email marketing is a key component to any promotional campaign. Now, you can build a personal rapport through email and connect with people you've never even met before on a richer, deeper level with this really cool program I found called Rapportive.
Rapportive syncs your Gmail account with your contacts' social media accounts. While you are composing your email to a specific contact, their profile photo will pop up to the right of your screen along with their latest tweets, Facebook status or LinkedIn posts, where applicable. You can see where they are currently employed, find out where they are that moment and see what they've been up to lately. Maybe they've tweeted their love for the Miami Heat. You can congratulate them on their team winning the NBA championship. Even send them a quick message that only they will see ("Hey. I see you're out my way. Want to meet up at Cracker Barrel for lunch? My treat!). How amazing is that?! This will show your contact that you are really interested in them and that they are more than a name in your book.
Build a personal rapport through email with Rapportive. It's a free, easy-to-install download to your gmail account. Bring that personal touch to your email marketing to connect with your clients (past, present and future) on a whole new level.
Originally posted on my Real Estate Support blog here: http://real-estate-support.com/2012/06/build-a-personal-rapport-through-email/.
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