Got a video camera? Ready to be on Air Talent? Got a PLAN???

Let's get the plan part figured out. 

Planning is great, you should have a plan for what is in the video, and what you are doing with the video - that said: Don't go overboard with the planning, sometimes execution is the key to getting things out the door - in my experience a few videos done, is far better than a few plans on paper. 

Two kinds of plans here:

  • Video CONTENT plan (think a story board with maybe a shot list to make sure you get it all - OR - just a rough outline of what is going in the video). 
  • Video STRATEGY plan (Why this video, how does it tie in with the rest?).

Today, let's work on the strategy: 

If one vblog post can get you good position on google - how about 10? 
Here is how I go about it - figure out the neighborhoods you want to dominate online, lets say it's Harveston, determine your longtail keywords (yes, dominate). Make the plan for the 10 videos:

  • 3-4 videos are home tours - easy in and out, if you already have one, make it shorter - 90 secs. 
  • 3-4 videos are neighborhood features, think the park, playground, community center, etc - again 90 secs. 
  • The remaining videos are local business and profiles - NEW CONSTRUCTION is worth gold on this (they advertise, you piggy back).

 You don't have to make all these in the next 20 miniutes, but make a list and check them off as you go, when you have them all, clear out your browser and check your position - Chances are very good that you have several spots on the front page, and since 47% of all clicks happens in the top 5 organic results - that's just where you want to be. 

here are my golden rules for video:

90 secs max (yes, I blow  into 1:48 a lot, but try to not get to 2 minutes) 90 secs is the fall asleep threshold for your audience.

Steady camera - I had clienrs early complaining about seasickness... Head over here to see how to use your tripod for video

Strategize the posts - you want to own xyz neighborhood? Then do 5 houses and 5 local things.

One more thing, attack new construction, Bob is right, I have looked at old posts with new construction and have over 1000 clicks on some of them...

*** EDIT ***

Search this on google - and note when the content was loaded.... "Adelines farm homes for sale". 

 Search Temecula Homes for sale

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15 Comments on A strategy for video blogging - structure makes it count!

JUN
25
492,313 Points 10 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good Evening Terkel,

Excellent post.  Video Bloggin is an excellent way to go, I have been putting off the inevitable.  I will definitely bookmark this post for future reference

 
9:42pm • #1
876,517 Points 10 Featured Posts Attended Rain Camp Called Shot Master

Terkel, nice strategy for video blogging. Sure it should capture Google juice. I did do few videos for a contest here....that was the beginning and the end - I think I should work by plan...
10:11pm • #2
JUN
26
248,016 Points 7 Featured Posts Outside Blog Called Shot Master

Excellent post Terkel, now if I can just get over my fear of being on camera....
12:01am • #3
859,232 Points 8 Featured Posts Outside Blog Called Shot Master

Terkel, thanks for sharing this valuable information! Funny, I don't have a fear of being in front of a regular camera...but I do in front of a video camera. I think it's because I'm comfortable smiling, but I'm not very comfortable speaking for fear that I'll forget what I'm supposed to say. :)

Leilani
12:51am • #4
263,209 Points 3 Featured Posts Attended Rain Camp

Lloyd, I did a smackdown on a neighborhood 2 years ago - still coming out as google #1 with 3 more posts on the front page... if I maintain it it will do even better... You have to do it.

Praful, that's what I did a long time ago, then I realized that the video gets me a hit, and the vblog post too, it's like a double whammy.

Nancy - great news!  You can narrate from behind the camera... :-)
6:31am • #5
263,209 Points 3 Featured Posts Attended Rain Camp

Leilani... get in front of the camera and smile... Some of the biggest comments I receive : Ah, you look like you... great. and "you are a real person, not some spray tanned super rehearsed talking head...

Being yourself, allowing mistakes and if you make them, laugh at yourself - people appreciate the genuine you.
6:36am • #6
263,209 Points 3 Featured Posts Attended Rain Camp

quick follow up - cant edit on this thing... search this on google - and note when the content was loaded.... "Adelines farm homes for sale"
6:47am • #7
283,278 Points 75 Featured Posts Outside Blog Called Shot Master

garaughty, abstract art, graphic design, WordPress consultant

Excellent video guide Terkel, especially 90 secs max and steady camera.

Shaky camera syndrome is a great way to turn viewers off.
7:02am • #8
263,209 Points 3 Featured Posts Attended Rain Camp

Marti - SO right - I got the wakeup call from a client once, when he told me he loved the video, but could only handle one or two at a time... Seasickness is nasty... :-)
8:07am • #9
JUN
28
638,717 Points 39 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

☔Terkel, great post and great info and I want to keep it here in the VBloggers group but remember one the guidelines for posting in this group; you have to have a video done by you embedded IN the post...

How about adding one of your videos as an example... 

Thanks, and thanks for supporting VBloggers Group!

Pamela
8:31am • #10
263,209 Points 3 Featured Posts Attended Rain Camp

Alright Pamela - Here you go. :-)
12:43pm • #11
JUL
16
953,509 Points 52 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Have not been very active in this sector of our business.    I have only shot a few, and they were for buyers from out of town of the homes they wanted to see better thru a video.
5:45am • #12
263,209 Points 3 Featured Posts Attended Rain Camp

that is a great use for video too Joan - I have sold houses that way. do yiu use something like QIK for that?
6:37am • #13
JUL
31
555,452 Points 31 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Terkel,

Good suggestions. Especially about new construction.

Thanks for sharing

Phil
4:14am • #14
263,209 Points 3 Featured Posts Attended Rain Camp

thanks Phil, its a pretty powerful medium.
10:07am • #15


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Terkel Sørensen, Realtor, 951.805.0773 Bank owned and Short Sales

Temecula, CA

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Burke Real Estate Consultants

Address: Temecula, CA, 92592

Cell Phone: (951) 805-0773

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Real estate and real estate investing. Buying REO properties. Short sale pros and cons. Technology for real estate and in general - all served with a healthy dose of video.


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