Special offer
Home > Blogs > Randy L. Prothero > Hawaii Randy's Blog
bookmark_border

I am a Passive Aggressive Marketer

By
Real Estate Agent with eXp Realty 2021016812

When I got in the business I decided on a few things up front.

  1. I will not cold call anyone.
  2. I know lots of people and I need to be sure they know I am a Realtor.
  3. I will never sell anyone something they do not want or will hurt them.
  4. I will have fun at all times.

One for the first things I did was to be sure my picture was on all my ads, signs and literature.  I was fairly well recognized for several other activities in our community, but not necessarily as a Realtor.

I don't like name badges or looking like every other Realtor so I had custom made golf shirts embroidered with my name and company on it.  It also made my choice of what to wear each day very simple.

Both mine and my wife's vehicle have my signs on the side and my slogan "Not Just Another Face" and web address lettered on the back window.  I also have large signs at our two busiest shopping centers in the two highest traffic locations.

Here are some of the places I have been approached due to my passive marketing and picked up clients.Mall Sign

  • Walmart
  • My front door (a neighbor saw my car in front of my home with the signs)
  • Costco parking lot
  • Chess club
  • Chess tournament
  • The Mall
  • The beach
  • Subway Sandwich
  • On the plane going to Kona
  • Starbucks
  • State legislature
  • Neighborhood Watch meeting
  • Jack-in-the Box (twice)
  • Credit Union
  • Electronic Store
  • Soccer Field
  • High School Footbal Game
  • Side of the road posting open house signs

You get the idea.  My best tip for Realtors is: don't be stealth agents.  You never know where your next client will come from.

Posted by

 

--------------------------------------------------------------------------------------------------------

Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.com *  Oahu (Honolulu County) Property Search  *  Hawaii Military Relocations

Comments(47)

Subscribe to Comments Comment
Submit
Show All Comments
Orville Ivor McCallister
Keller Williams Realty La Mesa - San Diego, CA

The thing about selling yourself is if you do not act genuine you do not even know what you are selling so it is vitually impostible.   I love being the most conspicuos person at any event also.  Right on with your policy on low presure sales.

Orville McCallister

Jan 10, 2007 07:41 PM
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Property and Asset Management

Randy,

thanks for the post. I agree with your approach. I am the business card advocate, hand them out like sale flyers. I went for a rental car and picked up a client in the process. You just never know!

Jan 10, 2007 11:19 PM
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904
Randy You have found a great slogan and creative ways to get the word out about yourself and what you do. Bravo.  With so many professionals in our field it is hard to get noticed. Like you, I have signs on the Durango, and it does help...(me find my vehicle in a parking lot-LOL)  I think having the web address on the window is great and the signs in town must be effective.  Good information...more more!
Jan 11, 2007 12:03 AM
Anonymous
Anonymous

Randy,

Great post, love the slogan (I wish I had thought of it - I used to tell people I was "larger than life and twice as ugly" but I don't know if that has the positive connotations I am looking for).  One more idea for your arsenal: Title companies out here put together a tri-fold calendar of events each month and I have it emailed to me (these days I pay for the printing myself to avoid RESPA violations).  Put your picture and logo on the front, buy half a dozen plastic holders and stock them at all your favorite stops.  Mine include three or four ice cream parlors, the dry cleaners, my Dr.'s office and did I mention three or four ice cream parlors?  People love these and I cannot keep them in stock.  It has definitely brought me a lot of face and name recognition locally.

Jan 11, 2007 12:20 AM
#31
Sean Purcell
CQ Financial Group - La Mesa, CA
Sorry Randy, that anonymous calendar post was mine.  I am still learning the system.
Jan 11, 2007 12:23 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

Orville - I find I don't like a hard sell, so I won't don't to someone else.

Caron - That is why AR is so cool, I have gotten several great ideas from other bloggers that I am know implementing.

William - The salesman who sold me my cars has done three transactions with me and has giving my several referrals.  I just got a new buyer from him yesterday.  I also sold another salesman in his dealership a home two months ago.  Like you said you never know where the next sale is coming.  If they don't know you are a Realtor, you know where it is not coming from.

Jan 11, 2007 12:29 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

Phylena - Mahalo (Thank you in Hawaiian)

Allison - Having my wife's vehicle with signs has made in impact.  People comment they see me everywhere.

Sean- That is a great idea about placing useful calendar flyers in key locations.

Jan 11, 2007 12:36 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Randy,

Great blog, I love it! I have become a passive aggressor too. It is so much better when buyers and sellers call us rather than us having to call them.

I love the not just another pretty face slogan. In NYC I think many agents get hired just because they are a pretty face. I wish I had one (lol)

Jan 11, 2007 04:20 AM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate

Great post.  I love all of the branding you've done.  And it's all about you...not C21.  There are so many agents here that just don't undestand the difference or the importance of that difference.  It's your marketing dollars, so make it work for you.  Great job!

Jan 11, 2007 05:40 AM
"The Lovely Wife" The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

 

 

 

Need I say more? Thought not. SVW (smiing very wide) ROAR!

Jan 11, 2007 10:04 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

Mitchell - I don't have a pretty face so I decided to roll with what I have.

Jim & Maria - I always have the C21 in my ads but you are right the branding is about me.  I am trying to build name recognition for my business.

TLW - I like the new logo.

Jan 11, 2007 10:22 AM
"The Lovely Wife" The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL
:)
Jan 11, 2007 11:03 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
TLW - Glad I could make you smile
Jan 11, 2007 11:48 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
Randy you do an excellent job of branding yourself, people see your stuff everywhere so of course you are going to get the call when they think of real estate.
Jan 11, 2007 12:50 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
Jennifer - It also helps with friends and neighbors.  They see my stuff everywhere so they know I ma extremely active.
Jan 11, 2007 01:04 PM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale

Randy it certainly sounds like you have excellent success. Congrats!

Sean your calendar is a great idea.

Jan 11, 2007 03:03 PM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
Randy.... loved this. I like the picture which you included in my business card blog. I didn't read most comments, but I will agree with a few... that you brand yourself very well. Great job and thanks for sharing.
Jan 11, 2007 03:48 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

Debi - I am still building.  I am hoping to take it to the next level this year.

Jeff - Thank you, it works for me.  I always believe in keeping it light and not taking yourself too serious.

Jan 11, 2007 06:25 PM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Great ideas.  You're giving me inspiration to try some things I've been hesitant on doing before

Jan 12, 2007 04:16 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
Tim - You have very little to lose.  If it doesn't work, then try soimething else.  I have tested many things and am still changing and adjusting.
Jan 12, 2007 04:39 AM
Back to Top
Rainmaker
664,870

Randy L. Prothero

Missouri REALTOR, (808) 384-5645
Profile
Blog
smartphone808-384-5645
Contact The Author

Real Estate Resources

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?