Don't Read This If You're Not Serious About SEO

If you are serious about SEO for your blog or site then you need to have the Google toolbar installed in your browser, whether it's IE or Firefox.

With the toolbar you will not only be able to see your page rank, you'll be able to see when Google spidered your site and what it saw. Once you see what the spider sees you'll have a better understanding of how you need to rework your page. Is the first thing it sees (which is vitally important) your name? Sorry darlin' but unless you're famous it's probably not a highly searched-for keyword. Neither is "Welcome to My Website." If you absolutely must have something that is not a keyword phrase at the top of your page, make it a graphic.

Pretend you're a computer with no preconceived idea of what your site is about, read the content aloud in an emotionless computer voice, and think about what you hear. If you don't hear basic keywords in the content, like "homes for sale" "real estate" and "real estate agent" how will the spider (computer) know what your site is about and consequently how to categorize it? Are you hearing the same words over and over again? Then most likely your keywords are too dense.

Google SpiderGo to Google to download the toolbar. You don't have to download all the extra stuff they offer.

After you install it, go to "settings" on the right hand side, go to "options" then "more" and under "even more buttons" click on the Google pagerank button. Once it's in your browser toolbars, you'll see the PageRank bar. Click on the down arrow to see "cached snapshot of page." Then in the top part of the window click on "cached text only." Now you're seeing what the search engine spider sees. This is very basic and very important.

 

16 Comments on Don't Read This If You're Not Serious About SEO

Hmmm.... thank you for this.  I'm not quite sure what to make of mine, now that I've looked at it!  I will have to research a bit.

01/11/2008 11:42 PM by Chico CA Real Estate by Sandi Bauman, Chico CA Realtor (Chico Homes Real Estate)


Sandi - you have a lot of backlinks, but look at the first words in your title. The first words have GOT to be your most important keywords.

Sheri - I hope it helps you. 

01/11/2008 11:58 PM by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)


Kay,

I did what you said. Had rouble trying to find "Settings". Did not find it. Have the rankpage thing showing on the bar, but did not figure the rest yet,

Could you tell me where exactly to go to "settings", please?

Thank you

01/12/2008 12:53 AM by Jon Zolsky (FunCoast Realty LLC)


Kay - I couldn't live without my Google tool bar! This is excellent SEO advice. 

I have to tell you though that big spider made it really, really hard to read the blog!!

Arachnophobically Yours,

Danielle 

01/12/2008 03:37 AM by Todd & Danielle Millar (Glenn Simon Inc.)


Jon, if you've got the pagerank bar showing, you're good to go. The settings button is on the far right side of the toolbar itself.

Danielle, you gave me a good laugh! Sorry about the spider lol! 

01/12/2008 09:34 AM by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)


Thanks Kay, I have had the Google Tool Bar for some time. I didnt know about the drop down for Cache tip.

01/12/2008 10:42 AM by Downtown Portland Real Estate Broker~Herb Hamilton (RE/MAX Preferred Inc. Realtors)


Kay-

Thank you so much for looking at my site.  I hate to be SO blond, but I can't find my title!!  When I click on the cached text, the first words that come up are the tabs in my header.  After that, the page seems to just follow my sidebar on down...   ???  Where exactly do you see the title?

If you have a second, great.  If you don't, don't feel like you have to answer!  :)

01/12/2008 02:13 PM by Chico CA Real Estate by Sandi Bauman, Chico CA Realtor (Chico Homes Real Estate)


Sandi, blondes have to stick together - of course I'll answer your question!  A lot of people don't know where the title is. Look at the very top of your browser window, next to the browser logo: the little world for IE and the blue /orange world for Firefox.

In your source code it looks like this: <title>ChicoHomeSearch.net - Chico CA Real Estate Blog &amp; Chico Homes MLS Listings Search</title>

01/12/2008 02:23 PM by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)


LOL!  Thanks, Kay  :)

So if it's the FIRST words that are most important, maybe the thing to do is eliminate ChicoHomesearch.net, and have it read:  Chico CA Real Estate Blog and MLS Listings Search??

01/12/2008 02:34 PM by Chico CA Real Estate by Sandi Bauman, Chico CA Realtor (Chico Homes Real Estate)


Sandi, yes you should eliminate the URL. Also, why not change the last part to MLS Homes for Sale - more keywords.

01/14/2008 11:55 AM by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)


Kay - The Google Foolbar is an interesting tool, but Goolge's webmaster tools is so much more powerful. 

01/14/2008 12:05 PM by Ryan Martin - Bellingham Real Estate Agent (Windermere Real Estate / Whatcom Inc.)


Good tips, I have all kinds of crap installed on my browser to help me with SO and web design.  I'll take it a step further and say if you're really serious about SEO you should use FireFox instead of Internet Explorer and experiment with all the different add-ons they have available, including the google toolbar.

01/14/2008 01:14 PM by Robert Krames - Gainesville, FL Real Estate (Bosshardt Realty)


Ryan - very true.

Robert - I agree - I use Firefox and the SEO tools they offer are great. 

01/14/2008 03:19 PM by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)


Thanks for the input.  I had the Google toolbar but had no idea I could see the page rank.  Boy do I have my work cutout for me.  I transferred my license to RE/MAX in Spring Hill, TN in November 2007 and am still trying to update my office & website.  Any suggestions for boosting my page rank?

01/14/2008 04:31 PM by Laura Cozze (RE/MAX ELITE)


Laura, those ReMax subdomain sites are so hard to rank in my experience! In addition, you need to do some beginner SEO work. If you read through my blogs from the beginning, especially at the beginning I tried to make them like tutorials, and they'll help you.

You need to fix your title tag, write your own meta description to replace the canned one, write original home page content with links to added pages for which you've written original content.

As far as I can tell at a quick look, Google hasn't even spidered your site. Write articles in your AR blog linking to your site with keyword phrases (after you do keyword research.) That should help lead the spider to your site.

Good luck!

01/14/2008 11:34 PM by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)


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Kay Frenzer ~ Real Estate SEO
Chandler, AZ
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