I have a listing that is gradually getting on my last nerve. I've written about it two other times on different subjects. He used to be a builder, and it amazes me that he was as successful as he claims to be since he has no clue how to sell real estate.
Here is the latest. He calls the other day and says that he and his wife have determined that "it is to start marketing his home as a short sale". Interesting concept there. So I asked him if that meant he wanted to lower the price to less that his mortgage balance, and he said "Oh no, we can't do that, we just want to market it as a short sale".
I had already explained to him two weeks ago that a short sale is not a process, it's a well defined thing, and that marketing his home as something it is not is misrepresentation, and that would not happen. I said that in the nicest possible way, and did not call him any names along the way. I further explained that even if we could legally call it a short sale, that is about as helpful in the marketing plan as telling everyone he has termites that don't exist, since many people won't even consider the inconvenience of short sales.
Amazing how many people are walking around that are oblivious to the fact they need the services of a Realtor!
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