Barbara Todaro has given us a terrrific suggestion!  We work the 55+ communities here in Florida.  As our market turns the expired list is getting shorter and shorter.  Our other main source of listings has taken its phone numbers off line so we are seriously thinking of implementing Barbara's system.  Thanks Barbara!

 

Via Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ):

This is not a new song, but it’s a tune that should never leave your mind once a listing is secured.  There should be a routine that is put into place with every listing.  Just as you plant a sign; hang a lockbox; submit to MLS; and prepare brochures, you need to begin your marketing.

Marketing is not just online.  We are so focused with online marketing that we fail to remember that “not everyone is computer literate.”  We need to have both online and offline methods in place, and the ratio will depend on the group to whom you are marketing and the product. 

35 jackson circle franklin ma

If an agent is marketing an active adult community to the 55+ age group, the offline marketing would make up a greater percentage of the marketing.  The older the buyers, the less likely they are to go online to search for a home.  This group of potential clients would be more focused on the newspaper, homes for sale magazines and postcards.

60 oak street franklin ma

Everyone reads their mail, but not everyone reads the newspaper or picks up homes for sale magazines.  Direct mail marketing with a standard size postcard will be glanced at and if it catches someone’s interest, the reader will take a few seconds of time to read it.  If that reader is thinking of buying or selling a home, the card will be saved for a future phone call. 

 24 laurelwood postcard

Above are samples of this week’s postcards to be mailed to a 200+ home radius of each property.  There are many messages on each postcard.  We know how to market homes and create a pending sale.”  “Call us for a Free Market Analysis.”  “We can do this for you, too!!” 

Nothing more needs to be stated.  The address is there to enable each reader to drive by; see the sale pending sign; and even speak with the homeowner and hear their review of the job we did.  The sale pending postcard makes it easy for the recipient and potential client to “trust but verify” the information.  Once a home is closed, none of that is possible. 

The sale pending card is a very powerful method of shaking the fruit from the tree and finding your next listing.  We’ve have success in many neighborhoods where one listing would lead to five or six more in that same area, and it’s all because of mailing just listed, sale pending and just sold postcards.  Add this task to your list of “things to do” after listing every property and it will lead to more business.  You’ll be glad you did!!!

 

 

 

 


Copyright © 2011 The Kuney-Todaro Team - All Rights Reserved

LIKE Us on Facebook!
Follow Us on Twitter
Subscribe to Our Real Estate Listings Feed

 Visit Our Other Sites:

NewConstructionFranklinMA.com | FranklinMAHomeSales.com | FranklinMANewHomes.com

New Homes in Franklin Massachusetts

 Keller Williams is #1

 

Let The Ruiz/Miller Team know who you know that is thinking of buying, selling, or investing in real estate that we can contact today.

Signature for The Ruiz/Miller Team   Join Active Rain

ActiveRain Logo

  Follow us on Facebook The Ruiz/Miller Team on HGTV     The Ruiz/Miller Team on You Tube The Ruiz/Miller Team on LinkedIn The Ruiz/Miller Team on Google+

 

3 Comments on The Most Powerful Marketing Tool To Find Listings And It's Only 4"x 5"

JUN
28
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

thanks for the reblog, Bob.... I just emailed you ..... hope I can help you...

10:21am • #1
353,895 Points 3 Featured Posts Outside Blog Called Shot Master

Bob

Isn't it amazing how many people here on Ar still use some sort of print advertising with such a great deal of success. I wonder since the vast majority got out of doing so, it made the field some much more fertile for those who continued to so?

10:50am • #2
495,853 Points 13 Featured Posts Outside Blog Called Shot Master

Hi Curtis, I like your perspective.  Now print marketing is "thinking out of the box".

11:06am • #3


What does the graphic say?
Leave a response…


(optional)
Spam Prevention:
 
Bob%20n%20steph Rainmaker_large

Bob Miller - The Ruiz/Miller Team Ocala & Marion County

Ocala, FL

More about me…

Keller Williams Cornerstone Realty

Address: Attn:The Ruiz/Miller Team, 1918 SE 17th St., Ocala, Fl, 34471

Office Phone: (352) 547-1074

Cell Phone: (352) 789-9506

Email Me

Author Bio: Let The Ruiz/Miller Team 45+ years of finding solutions; solve YOUR real estate needs. We SELL homes! Find your dream home or a great investment! Can we sell it? Yes we can! Call us today 352-547-1086 Get 2 Realtors for the price of 1!

Locations of visitors to this page


Listings

Links

Archives

RSS 2.0 Feed for this blog

Find FL real estate agents and Ocala real estate on ActiveRain.