Did you know that the less interaction your Facebook page receives, the less your posts will actually be seen by your fans? It’s sad, but true! Now, this may seem frustrating to you as you are finding you only have time to post to your Facebook page a few times a week. With this news, you begin to wonder, “is it even worth posting to my page?”
Overall, it just doesn’t seem fair. So, how does Facebook determine what’s seen by your fans?
Here’s how it works. Your brand page's EdgeRank score (Facebook's algorithm for determining how content is featured in the News Feed) is determined largely by user interactions. If your EdgeRank drops, your updates can fade away, meaning users won't see them and may not interact with your page. That will result in an even lower EdgeRank.
Now to the real question: How can you turn the tide of your EdgeRank score? Recently, Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, pointed out three ways to build your fan engagement on Facebook.
1. Post Photos- The rise of the Pinterest underscores how much people love images and, more importantly, love sharing them. Visual marketing is about creating what Amy calls “relevant viral content,” which is content your core audience can't resist sharing. Whether you post beautiful home pictures of your latest listing, funny pictures of your dog or something you feel will inspire others; pictures are a great way to interact with clients.
2. Ask Better Questions- If you pose questions and get only silence, you might be asking the wrong ones. Before posting a question, put yourself in your fans' shoes: "Would I really take the time to answer this?" Yes or No questions will often get a response because they’re quick for people to answer. Also, asking for feedback or posing quick fun questions like, “Where would you rather spend your vacation? Beach or Mountains,” will often get a lot of interaction.
3. Use Video Teasers- Video can quickly establish rapport and, on Facebook, that goes a long way. Just remember to keep the videos short -- one to three minutes at most. Again, a few ideas would be to ask a question or offer a quick home tip! These are easy to do and will engage your audience!
As you consider ways to increase your EdgeRank score; I hope these tips are helpful! Gaining client interaction on Facebook will ensure your posts are actually seen by your fans and will keep your business at the forefront of their minds.
If you’re concerned that you’re not getting enough posted to your page and would like us to handle your Facebook, Twitter and other social media sites for you, please let us know! Our experienced Social Media Specialists are great at finding ways to engage your audience while keeping the information local to your community and their interests!
Contact us today to get started!
Blogging & Copywriting Specialist