What DOES $500/monthly budget get EBA Portland, LLC?

A very good question.

For some, $500 is not a lot per month to spend. 

For others, $500 is.

I'm an Exclusive Buyers Agency so my focus is BUYERS!  Although I do plan on adding 2-3 more EBA's in the next year, GEARING UP to do that might mean that I up the monthly adversting dollars to $500 to generate the leads and establish more online presence for the upcoming expansion.

Recurring costs:

1.  Expansion budget:

This would include: hosting, web development, IDX.  

Web hosting is cheap:  <$10/month through GoDaddy.  Not that I like/dislike GoDaddy, but for $10/month I can have unlimited sites hosted through their Deluxe webhosting.  GoDaddy's servers are large enough and they are big enough so I don't have to really worry about crap happening.  They do automatic back-ups just in case I forget, or worse . . . I depend on the hosts' server. 

Site development:  Although not a recurring cost, there are costs involved with putting a kick-butt WordPress site together.  I'd have to allocate some time to create some sites I want to develop and time is money.  

IDX:  My IDX of choice is Diverse Solutions.  Although I dislike Zillow and they bought Diverse Solutions last year, I do like the Diverse Solutions product.  The IDX Agent Press is currently $99/month.

COSTS:  $199.

2.   Advertising 

ActiveRain:  Although I'm "grandfathered" in with over 500,000 points and don't pay for a Rainmaker account, I do have an outside blog and would consider getting a few more. ($60).   I would like to play around with Hit Router again ($100)

COSTS:  $160

FaceBook:  I want to get a targeted market (as we learned at RainCamp) and set something up with their CPC / PPC for specific target markets.

COSTS: $150

 

Data provided by ActiveRain.com. Join 220,000+ Real Estate Agents on the world's largest Real Estate Social Network.

 

“This post is an entry for the $500 Real Estate Marketing and Tech Challenge. Learn more about this ActiveRain contest at www.activerain.com/marketing-challenge.”

search Portland PropertiesEBA Portland ~~ 100% BUYER REPRESENTATION ~~ 100% of the Time

EBA Portland, LLC is an Exclusive Buyer Agency serving the Metro Portland real estate market since 1999. If you’re a Buyer in the Metro Portland area (including: Beaverton, Tigard, Hillsboro, Lake Oswego, Downtown Portland,) and contemplating a purchase, talk with a Buyer’s Agent . . . better yet, talk to an Exclusive Buyers Agent. Exclusive Buyers Agents do not work for listing brokerages or Sellers. An EBA’s fiduciary duty is: 100% BUYER REPRESENTATION . . . 100% of the Time.

 Carla Muss-Jacobs
503-810-7192
Carla@carlahomes.com 		         

BuyersAgentPortland.com

All rights reserved ©

 
Post is included in group: Bartender, Make it a Double
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21 Comments on The Price is Right . . . What Does $500 Get EBA Portland, LLC

20 Most Recent Comments Displayed Show All

JUL
03
506,386 Points 26 Featured Posts Outside Blog Called Shot Master

Carla, great blog. I haven't done any PPC stuff. Let me know how it works. I use HostGator, and they did a Black Friday or Cyber Saturday/Monday (whatever) thing where it was $1.99/month. I bought 3 years and upgraded to the unlimited thing for very little more.
4:38pm • #2
1,117,333 Points 118 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Carla I too like the DS tool.  Simple and easy to use. Good luck on the expansion!
4:41pm • #3
702,786 Points 39 Featured Posts Outside Blog Called Shot Master

PPC ads anywhere is a whirling toilet like vortex on your wallet! Beware & set a limit & be sure that you get results. I didn't & quit.  I think you would be better setting up some niche market sites to attract more buyer leads for your new associates.  Wishing you the best with your expansion ideas - think big!
5:14pm • #4
873,128 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Top agents spend money on print and broadcast advertising as a means of keeping their name in front of the public. It's all part of their image.

Sharon
5:36pm • #5
555,746 Points 148 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Five hundred can buy a lot more when you do your homework, and it looks like you've been doing yours, Carla.  Good luck!
6:18pm • #6
764,206 Points 107 Featured Posts Outside Blog Called Shot Master

Carla, I haven't done PPC before. Keep us posted an let us know if that is truly beneficial.
6:48pm • #7
942,700 Points 95 Featured Posts Outside Blog Attended Rain Camp
Love the infographic (is this a contest?) and congrats on the feature! You do not mention a car and according to the graphic, they are counting that as a big agent expense for 2011.
7:25pm • #9
1,420,908 Points 52 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Your numbers add up to $599 right now. Which of these areas would you cut back first?
7:53pm • #10
975,855 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
That is interesting to see how someone else analyzes the costs and choices.
8:35pm • #11
983,280 Points 114 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Tammy . . . we'll see and thanks for the comments.

Hey Eric -- I heard Hostgator was good and what a SWEET deal you snagged!

Hi Anna B -- it's a year, or so, off . . .

Hey Lyn . . . thanks for your thoughts

Hi Sharon -- yes, they sure do, don't they

Hey Mike . . . it's not a bad budget to play around with and all things are relative ;-)

Hi Joan -- weren't you an EBA at one point? If so, then yeah, I can see why you'd think they were "endangered" 

Hey Melissa . . . yes, this is ActiveRain's info-graphic.  They mention the car, but the challenge may/may not include that, I guess.  Here's the notice at the end of the post in case you want to read al about it:  “This post is an entry for the $500 Real Estate Marketing and Tech Challenge. Learn more about this ActiveRain contest at www.activerain.com/marketing-challenge.”

Hi Cheryl -- I've been reading some of the other entires, and yes, you're right ... very interesting!
8:41pm • #12
JUL
04
1,455,851 Points 46 Featured Posts Outside Blog Called Shot Master

Carla, Thank you for sharing these tips. I have not tried hit router.
4:40am • #13
1,423,603 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Carla . . . .I have some suggestions for you that may increase and stretch your marketing dollar. . can we talk sometime next week? 
4:59am • #14
1,653,518 Points 134 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Carla, I love reading these posts written by members who are already successful in their business.  Reading where they would spend additional dollars is almost as good as reading the original survey done by AR.  Good luck in the contest.
5:20am • #15
841,221 Points 69 Featured Posts Outside Blog Called Shot Master

Carla..if we get to vote for the winner...all I can say is have fun with the first prize
7:20am • #16
273,661 Points 15 Featured Posts Outside Blog Called Shot Master

Carla, awesome job as always on this post!!!  I always look forward to reading posts you write.  I learn something ever time.  Here's wishing that your investment will pay off!!!
7:40am • #17
1,521,703 Points 112 Featured Posts Localism Sponsor Outside Blog Called Shot Master

That's some focused thinking and some really inexpensive, yet effective marketing.
10:12am • #18
1,126,750 Points 90 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I have just started playing with facebook ads. Lots of views, not many hits yet.
7:21pm • #19
548,932 Points 9 Featured Posts Outside Blog Called Shot Master

Carla:

Thank you for telling me about Diverse Solutions IDX.  My current IDX is not good, but I don't want to spend too much money on it.  $99/mo seems reasonable.
8:00pm • #20
JUL
07
975,855 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
I am enjoying reading and retreading the entries. I use DS, too.
6:08pm • #21
JUL
08
645,006 Points 111 Featured Posts Outside Blog Called Shot Master
Carla I am looking forward to hearing about the growth of your company. That's exciting.
11:50pm • #22

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Carla Muss-Jacobs - Principal Broker/ Owner | Exclusive Buyers Agent |

Portland, OR

More about me…

503-810-7192 | BuyersAgentPortland.com

Address: Beaverton OR, Portland OR, Forest Heights, Lake Oswego, Hillsboro, SW Portland, SE Portland, NW Portland, N Portland, Downtown, The Pearl, NE Portland, Milwaukie, West Linn, Aloha, Cedar Hills, Portland, OR

Office Phone: (503) 810-7192

Cell Phone: (503) 810-7192

Email Me

Author Bio: Carla Muss-Jacobs is the Principal Broker/Owner of EBA Portland, LLC an Exclusive Buyer Agency representing Buyers in the Portland Metro real estate market since 1999.

The Sellers have their own agent ~~ Why don't you have yours?  

Carla Muss-Jacobs practices the TRUE FORM of Buyer Agency ~~ Exclusive Buyer Agent.  Her office/brokerage never takes listings and never respresents the Seller.  Exclusive Buyer Agency is the BEST form of legal real estate representation a Buyer can have.  There is 100% Buyer Representation - !00% of the Time.  There are NO CONFLICTS OF INTEREST and there is no possibility of ever having YOUR Buyer Agency comprised.  When buying a house -- it's important to know who is working for you!!  



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