It’s a fact of life in our industry that real estate agents are continually fighting the reality that good marketing must consist of a “variety of methods.” Just as a salad made with just iceberg lettuce is not very exciting, neither is a marketing plan with just online marketing. We hate to change our style because it was an effort to create it, but in order to stay current in a continually changing market, change is a necessity.
The greatest battle is with print advertising. All buyers are not tech savvy but everyone reads. Print is back. This method doesn’t require a full page ad, but it would be a good investment to buy a block or a column. People still buy newspapers.
Direct mail is another form of print; and homes for sale magazines are still another widespread method of marketing. Our office has its own Homes for Sale magazine that we print every quarter with all of our office listings. It’s a 12 page magazine that’s distributed throughout the town in grocery stores and pizza shops. It works well for all of us.
Radio and TV advertising are probably the most expensive sources but the coverage is widespread. Very few spend the money. In the past, I participated in a Sunday morning homes for sale television program. You pay by the minute!!! It was a good way to get a subdivision off the ground and that’s how I used it.
Adding variety to your advertising is a wise decision. It’s a matter of selecting the right sources and making your budget satisfy that method of marketing. Anything that makes the phone ring is a good method, but you need more than one today if you want to stay competitive. It’s expected!!!