Email Tip for the Week: Soft Vs. Hard Bounce Back Messages

Real Estate Broker/Owner with WebTech Dezine, Gabrielle Jeans Real Estate Coach

Manage The Bounce Back Messages You Receive.  

Soft bounce back messages usually mean there is a temporary problem delivering the email, such as a problem with the server or a full mailbox. Attempting to resend your email to the client is usually okay, because there is a good chance that your email will be sent successfully on the second or third attempt.

Hard bounce back messages are a permanent deliverability problem, such as an invalid email address. In this instance, there is no chance of the email ever getting delivered, therefore it is important to remove the email address from your database immediately.

Internet service providers (ISP’s) track the amount of bounce back messages you generate, each time you send an email. They will use this information to determine your reputation, and in some instances if you generate too many bounces, they can block any future messages.

Posted by

Become a Fan of Gabrielle Jeans

gabrielle jeans gabrielle jeans  real estate money maker gabrielle jeans google plus gabrielle jeans real estate youtube webtech dezine  pinterest real estate





This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Active Rain Newbies
Posts to Localism
Active Toronto
Best Business Practices
email marketing
internet service providers
bounce back
email marketing tip
soft bounce back
hard bounce back

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Diane Daley
Caron's Gateway Real Estate - Northumberland, NH

Telling the difference between the two seems to be a problem at times... If I get it back twice That's it...


Jun 29, 2012 12:46 AM #1
Bud & Beth McKinney
Cary/Raleigh/Apex NC - The Team That Cares, RE/MAX United

Wow, I didn't even know that there were different types of delivery error. Thank you for sharing, you truly learn something new everyday!

Jun 29, 2012 12:51 AM #2
Gabrielle Jeans
WebTech Dezine, Gabrielle Jeans Real Estate Coach - Toronto, ON
Real Estate Web Solution, Real Estate Trainer and Coach

Glad you learned something new today :) 

Jun 29, 2012 12:53 AM #3
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Gabrielle - This is a great reminder for us to scrub through out databases for bounce backs.  I used to do that every month or two, but have neglected for a while. 

Jun 29, 2012 07:15 PM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Gabrielle Jeans

Real Estate Web Solution, Real Estate Trainer and Coach
Ask me a question
Spam prevention

Additional Information