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Luxury Real Estate Marketing Tip: "Real Books" In Luxury Home Design

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Services for Real Estate Pros with Napa Consultants DRE00893924

As a luxury real estate marketing professional, it is important to keep up with the trends of luxury home design.  Although kitchens, man/woman caves, master suites are still considered as leaders in exceptional home designs, the home library is emerging as a “must have room” in luxury homes and apartments.   Architectural Design magazines have dedicated a large portion of their recent issues to library designs, featuring many luxury homes with exceptional libraries.

The idea of having a home library can be traced to Roman times.  A sign of a well respected Roman was demonstrated by his library regardless of whether he could read or not.  It was a symbol of status and intelligence.  Today’s home owners are designing llibraries as an expression of their personality, a retreat from all the usual home noises, a way to display  their book collections, and a  comfortable place to curl up to read a book. 

With the advent of digital readers, and the closing of many of the larger book chain stores (Borders and Barnes & Noble), it seemed that “real” books were doomed to extinction.  However, used book stores are reporting a large uptick in sales to a new customer base: 30 plus years old.  These young homeowners are walking in to buy books by the foot, or specific collections to display in their newly designed libraries.  They want their children to experience “real” books. Rare book dealer Donald Heald a 40 year old New York company has noticed that his clientele now also includes  a growing number of individuals in their 30’s.

"If you want to own a great atlas of London from the 18th century, that when you hold it in your hands you're transported, there is no app for that," Mr. Heald says.

The trend for a library in the home is also appearing in median home prices. Many home owners are building shelves for books.  DIY shows and magazines are giving detailed instructions on how to build shelving and library nooks.  From a book lovers’ perspective, it is reassuring that all things digital do not always rule the home roost. 

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Comments(9)

Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Taking a quick glance around the abode it'd be nice to free up about 300sf of space ridding ourselves of some books.  No time for Nooks you gotta turn those pages by hand R & A. 

Jun 29, 2012 02:31 AM
Roy Kelley
Retired - Gaithersburg, MD

Good post on this trend.  Dolores wants more shelf space in the next home.

Have a great day and a very special weekend.  It is unusually hot today in Maryland.

Jun 29, 2012 02:58 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin,

We have gotten rid of a lot of books in our last moves.  The first were all my college books and graduate school books that I told myself I would read again, and a few years later, I relented and gave them to our local library.  Then it was all the best sellers I used to buy and all the book friends gave to me.  What we have kept are the art books and the photography ones.

We had a book area in our office area in Napa, and I really enjoyed being able to pick up a book on marketing and or branding and getting lost in it for a few moments...especially those art books.

Roy,

I am with Doris,  I want more shelf space in our next home.  Our art books and photography books are a delight to look at and enjoy.

Wishing you a delightful weekend, and I am sorry to hear that it is hot out there.  We are enjoying perfection in weather.  A

Jun 29, 2012 03:26 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good morning Ron and Alexandra -

In the Southeast I have noticed many homes have very nice libraries.  And are in fact used.  In our area it seems to be a rare thing. In fact I think in the past 12 years I've seen one home with an actual library built in it.  Sad now that I reflect upon it.

Jun 29, 2012 03:27 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

I am delighted that the 30 something group are bringing them back to teach their children.  For me, books will always have a magical feel to them...I do read digitally especially on trips, because we don't want to haul books in our suitcases like we used to. A

Jun 29, 2012 03:31 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Alexandra - I have a wonderful library, filled with a lifetime's collection of books - over 175 ft. of shelf space - and I get sad now when I look at it. I love those books, but no one is going to want them or read them. Even the libraries won't take them anymore. I've been rethinking the space for an electronic age, and I could see how it would work and be cool, but it won't be the same. And yes, most of my reading for the last 2 years has been Kindle/iPad.

Jun 29, 2012 05:56 AM
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Ron and A  - Love the post!  I love books!  I have books whereever I am - home or in my offices.  I have 4 offices and all are filled with books!  If I totalled my books it would be in the thousands!  I have an e-reader - but there is nothing like a real book.,  Old books, new books - it's all about books!

Charlie Tremendous Jones said "The only difference between where you are today and where you will be tomorrow are the books you read and the people you meet"!

Jun 29, 2012 06:02 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Yard sales are a great source for getting books at very reasonable prices.  

Jun 29, 2012 07:36 AM
Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

I have lots and lots of books. I hit the library every two weeks and take out many. I love books, libraries, book stores. My favorite was the one in NYC - the grand-daddy of all! I used to head there on my lunch hours when I worked in NY.

Jun 29, 2012 11:13 PM