I think most of us strive for excellence in what we do...and not just in our real estate business.
We like to make a good impression, after all. It's critical in our business, as it is in any business. And it can tell others a great deal about us very quickly - good AND bad.
The sentiment in this signage is pretty powerful, and worth remembering.
Unfortunately, the irony is that excellence has apparently not quite become a habit at this company.
It reminded me of recent signage at the new Walmart in Encinitas.
The painting contractor painted YEILD not once but twice on the road out front of the new store for all to see and it made the headlines. They corrected it quickly - I went to check.
We all make mistakes from time to time. It's just better to not have it publicized.