The right and relevant keywords can point new or potential customers directly to your website and generate a continuous flow of business from the search engines.  There is a name for words used on your website which allows your search engines to direct targeted traffic to your site, "keywords and key phases".

One of the first steps in any successful Internet Marketing Campaign is to choose the right combination of keywords and key phases for your site. It can make a world of difference with people who need, want and are willing to buy from you to find your website in the maze called the World Wide Web.

People looking for targeted products or services generally open up their browser to a search engine like Google, Yahoo! or MSN and query upon a set of keywords or key phases.  If your site is listed or indexed in the search engines and is optimized using the right set of keywords, it will be listed high and displayed early in the SERP (Search Results Display Pages).  Using single keywords by themselves (alone) is not effective practice, especially if it is a highly competitive term like "notary" or even "notary public".  

Most web users perform searches using a combination of keywords or key phrases in their query searches to drill down to find the most pertinent information and exactly what they're searching for.  Research shows that people don't usually search using single keywords alone, unless they are looking for some major brand or a high profile site that's well known publicly.  If you target a single keyword you will get millions of sites in your SERP, from all around the world.

Target the wrong keywords and all your SEO efforts will be in futile.  Select the right combination of keywords, and you'll notice your traffic and sales skyrocket.   Think long and hard on what keywords people are likely to use to find your website.   You should consider reviewing your web logs on your server to find what words people currently find your site and make a lists of them combine and consider adding them to your content text and keyword list.

Choosing the right keywords and key phrases is an important part of the process of optimizing a website to make it more visible to web surfers and get it correctly indexed by search engines. Under estimate the value of keyword selection and your web project is doomed before you get started.

Develop a strategy to keep your keywords updated and current.  This is not a one-shot effort, but a continually function that must continually be updated to make your website relevant to web searchers ad Internet users.