Building a brand is about attracting an audience that will be of value throughout your business’s entire lifespan. If you based your brands success solely on numbers and figures, that wouldn’t do much good because you would have no way of knowing which of your strategies are a success and which need some re-working. In today’s world of Internet marketing and social media, brands are fighting for success amidst thousands of other brands striving for recognition on the same platforms. So what do you do to set yourself a part? For starters, stop monitoring the numbers and focus on what you can do, proactively, to get the results you desire.
Add Value: When composing any kind of content, make sure it is something that your clients and followers will want to read. While you may be awesome at keeping your blog current and updating your Facebook and Twitter, something else you may want to consider is sending out a weekly eblast. Whether it is market stats, a community newsletter or info on new or sold listings, find a way to stay engaged with your clients, friends and colleagues by doing more than the just normal day to day things.
Engage: Marketing has come a long way over the years. You have to go above and beyond to get your voice heard, and that may involve stepping outside your comfort zone every now and then. This is why social media is so important in real estate – not only is it suggested that you be active on social media platforms, it is expected and required. As a real estate agent, part of your job is to be social and interactive – so don’t limit that to just in person meetings, but expand your personality and business model into the online world.
Monitor: As I mentioned above, your brand cannot be effective if you don’t know what’s working and what’s not. Feedback is easy to get and will make your life a lot easier when you have an idea of what needs to change. For example, one negative comment can skyrocket into a mess of negativity, leaving you high and dry. But with an outpost in place where you can monitor what people are saying, you can address your client’s concerns and demonstrates that your are both listening and being responsive (making you look awesome!).
Even if you have someone who does your blogging or social media efforts on your behalf (such as a real estate virtual assistant, who are awesome) it is still imperative that you actually log on and monitor your social media activity yourself. Otherwise, how will you know which way is forward? While your real estate virtual assistant can handle all the legwork and provide you with all the tips you need, your involvement (even if it is just a little) will make the process run even better.
Lauren Wille
Marketing Coordinator
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