la quinta short sale expertGot a call yesterday.

"We're interested in listing our home at Beautiful World CC because we just don't have time to come down from Canada much any more."

I thank them, find out they found me online, are not with a Realtor at the moment, and have a few questions???

1.  How much is your fee to sell it for us? 

2.  How long before you can have it sold?

3.  Why would we use you over the other 2 Agents we're interviewing?

After getting the address, doing my research and because I know the development very well, I have my info to them within 15 minutes.  Bottomline:  They cannot make ANY money if they sell now.  They might break even on the home, but the upgrades/furnishings they are including will be a wash.

I call them back, and share this information with them.

"Well, why would we list it with you if you can't make us any money selling it?"

"Good question," I respond.  "And why would I list a property for more than I can realistically sell it for?  I am in the business of SELLING your home..not just sticking my sign in the ground and hoping to garner a new lead or two." 

We exchanged information about the market, the year they bought their REO, the money they have in it and the fact that they purchased a home on the least desirable street in the development and how that will reflect in the potential sale of their home. 

I lost them at my number. 

We disconnected at, "We're going to talk to the other Agents and get back to you."

Will they list with me???  Probably not.  Am I devastated?  Absolutely not.  I am a Realtor that SELLS her listings, not a Realtor that gives a Seller the number they want to hear..and then hopes for reductions. 

Truth in advertising is a beautiful thing.

 

 


Kimberley Kelly, RealtorKimberley Kelly,   Luxury Properties and Short Sales in the Palm Springs Valley of California  

(760) 285-3578

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28 Comments on Thanks so much for considering me as your List Agent, but...

20 Most Recent Comments Displayed Show All

JUL
05
1 Featured Post Called Shot Master

I look forward to your follow-up post in 6-12 months when they list with someone with a higher price, it doesn't sell, and they come back to you and list it for what you originally recommended. This one might take a while to percolate, but don't be surprised if you get that call down the line!

1:55pm • #9
236,208 Points Called Shot Master

Kimberley,

I hear you and I'm learning.

No overpriced listings.

Thanks,

1:57pm • #10
159,470 Points 3 Featured Posts Outside Blog

Good for you, Kimberley,

I would do the same... Why even bother to waist your time and energy if people don't have any idea how it works?

Tatyana

2:16pm • #11
565,124 Points 2 Featured Posts Outside Blog Called Shot Master

Great lesson Kimberly and I am so in sync with you that this must be the reason I have found myself sold out of all my listings. June and July were killer months and I started June in what I thought was great shape, but now I figured Aug might be slow if I don't get my butt in gear. So ranther than delight in my super sales, I constantly look ahead and came in Monday and Tuesday called and called and signed 6 listings in 2 days. Now my August should be okay, but I am not done yet.

I guess when you know how to price your listings, you will find yourself SOLD OUT at times.

So if you want someone to SELL YOUR HOME in LaQuinta, CA call Kimberly, and if you want someone in Port St Lucie, FL Call Kevin B Tolbert PA.

2:43pm • #12
466,370 Points 50 Featured Posts Called Shot Master

What's sad too is it sounds like they bought a REO a few years ago thinking they can make money on it now. I've been coming across that lately. Sellers need to know home prices are not skyrocketing and that the REO they bought two years ago if sold today they'll be lucky to break even. Good for you not to take an overpriced listing.

3:16pm • #13
379,175 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Kimberly, 

I just don't have it in me to promise something that I KNOW I cannot make happen.  Good for you.  It's a huge waste of everyone's time to pretend that they will get the number they come up with verses what the buyers market says.  I'd rather be the agent they respect and call back when they are realistic. 

All the best, Michelle

3:31pm • #14
485,145 Points 52 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

"Well, why would we list it with you if you can't make us any money selling it?"

This says it all, doesn't it?  It's why sellers choose the agent that gives them the highest number - as if that agent has some magic that they can conjure to sell their house for far more than it's worth.  So sad.

3:38pm • #15
620,426 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Well, they will probably list with someone else and overprice it...sad, but NEXT!  Some sellers just don't get it at all.  

6:04pm • #17
320,840 Points 24 Featured Posts Localism Sponsor Called Shot Master

Kimberley . . . they woulda lost me when the first question was about the fee and not about the strategy.

Next next! :D

 

7:47pm • #18
236,359 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Kim,

Good job gathering all the necessary information quickly and updating the sellers accordingly.

You have done your job which is to provide accurate information upfront, now the sellers role is to make an informed decision.

Congrats on the feature!

 

8:29pm • #19
654,428 Points 26 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great post Kim-- you are right on.  Some agents really just want to put the sign in the ground and then sit, sit, sit on it!  Not me either!  Congrats on your feature!  Kathy

9:14pm • #20
390,472 Points 27 Featured Posts Outside Blog Called Shot Master

The minute they start saying "why should we choose you..." they've lost me. What do they want to hear? Trash talk about other agents? I don't go there. And, yes, "buying the listing"? No way, because then you are getting pretty close to telling a lie if you say you can sell it at such and such a price. I would hope they called you because you stand out in your market. Oh, and that's why I don't go on "cattle calls." And I get great listings with my philosophy!

9:15pm • #21
1,352,282 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Kimberley - This can be a hard thing to do, and yet we need to give potential clients the facts.

10:20pm • #22
JUL
06
556,002 Points 31 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Kimberley,

Good post.

The clear focus on selling listings, not just taking them is critical

PHil

3:53am • #23
839,768 Points 69 Featured Posts Outside Blog Called Shot Master

It amazes me of the how the seller over priced homes or homes with little or no equity don't realize the message they are sending to the community and potential buyers...Buyers and their agents are not suckers and will snub accordingly

7:23am • #24
473,702 Points 12 Featured Posts Attended Rain Camp Called Shot Master

Kimberley, it is often difficult for Sellers to understand who really defines the value of a property: the current market and the buyer.

8:02am • #25

My kind of agent, if it isn't sale-able it belongs to another agent that believes in planting for sale signs instead of sold signs.They are commonly known as buyers agents posing as sellers agents, put out a sign and get buyer leads and the heck with the seller plus once in a while you may roll Yahtzee and one sells and that is a bonus. Of course they were completely upfront and honest with the seller upfront. 

8:45am • #26
628,490 Points 1 Featured Post Outside Blog

Kimberly, Amen! The longer I'm in this business the truer this statement becomes "why would I list a property for more than I can realistically sell it for?" Just give them the facts, sometimes the hard facts. 

9:23am • #27
JUL
07
176,341 Points 14 Featured Posts Outside Blog

Thank you for your responses.  I see that we ALL get this alot!  I have sold out my listings other than my brand new ones and there is a reason! 

Interestingly enough..they did call me back and I'm still in the running...my number will not shift up, so we'll see where it goes.

To SELL, or to LIST...that is the question serious sellers have to ask themselves..

5:19am • #28

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Kimberley Kelly

La Quinta, CA

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HK Lane, Christie's International Affiliate, 760-285-3578

Address: La Quinta & The Palm Springs Valley, California , 760-285-3578, La Quinta, CA, 92253

Office Phone: (760) 285-3578

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