My guess is very few realtors use Yelp! But I am going to outline the reasons one by one why every realtor should be using the site. First, however, I was recently interviewed because of my Yelp! account and featured in a realtor magazine. The reporter asked me why it was so important for my business and I gave her a list. Now, I will share with all of my fellow Rainmakers.
The biggest and most important reason to have a Yelp! account is because Siri of Apple's IPhone fame uses it exclusively to locate businesses when a customer asks her for something in particular. So, if you are in South Florida, like myself, and are looking for a realtor you can ask Siri and she will point you to all of the realtors in the area that are on Yelp! However, there is one catch. Once you are up and running you have to be reviewed, but that is easy. Just ask one of your happy customers.
Yelp! is also great for attracting buyers. If you were a buyer from out of the area you would obviously want an agent who is very familiar with the area. A buyer can use Yelp! to find out who is writing the most reviews around town. The agent with the most is going to attract the most attention. It's a no brainer. Will this attract sellers as well? Not as much, but it wouldn't hurt to get your name out there with some good reviews in case a seller is researching someone to hire. So what you are you waiting for?! Get out there and Yelp!