Autoresponders - What the messages REALLY say…..

Real Estate Agent with Keller Williams Las Vegas S.0075212

Autoresponders - What the messages REALLY say…..

by Lori Ballen

So we’ve all gotten an email message in immediate response to an e-mail that we have sent out. They generally say something like this.

I have received your e-mail and your e-mail is very important to me. I am on vacation from 7-1-2012 to 7-8 2012. Although I will check my e-mail messages from time to time, I will respond to all upon my return. If you should require immediate assistance, please call our office manager at 555-555-5555. Thank You.

So Let me tell you what the consumer reads and actually interprets this to say.

I have received your message but have not actually read it. I’m off doing something much more fun than reading my email or working on your file. I’m going to take my computer with me, but it is not likely that I will check an e-mail let alone respond to one while I’m on vacation so don’t hold your breath. If whatever you think is so important that it can’t wait for my return, you are welcome to call someone in my office who will probably have no idea how to help you but at least it gives me an out. Thank You.

So what’s the answer then – if you are going away? My opinion is this – if you are really trying to go on vacation, leave it all behind. Schedule in enough advance time that you can have someone check your e-mails while you are gone. Contact your clients before you go and explain to them the time frame during your departure and make a warm hand off to someone that can assist them while you are away. Just don’t use the autoresponder. You may be sending a message different than what you would intend.

- Lori Ballen

Author, Trainer, Business Woman – Keeping it real In an effort to Open minds, Increase Production, Enhance Lives, and Inspire Souls

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You may not be familiar with Lori Ballen, Ballen Brands, or The Ballen Method - but I’m almost certain one of your respected professional peers is. Someone you know likely knows my name. Talk to your associates, your friends in real estate, and ask what they know about the Ballen name. I’m confident you’ll be intrigued. My reputation wasn’t crafted by accident, irony, chance, or luck. I earned respect (and rewards!) the hard way. Using the stepping stones I’ve spent more than a decade constructing, you, too, can build your success story in business. I share my failures (and my win/wins!) to help you succeed.

Long before 2010, I was a business owner faithfully (and sometimes embarrassingly!) practicing my motto, “fail forward”. I built millions in various business ventures, and I threw millions away through haphazard mistakes, dangerous habits, and bad choices. Although I lost millions, no one can subtract experience. The valuable lessons I learned were engrained in my being. My marriage was also on the brink of disaster. But my husband and I held on by the tattered threads of our rags to riches dreams, gathered up our life lessons, and joined Keller Williams Realty in September of 2010 with a wish and a prayer. When we became a part of the Keller Williams family, all we had was a computer, faith, and an undying need to succeed. By the end of that year, we closed 100 internet driven transactions… with no database.
In the six years that followed, growing organically through trial, error, and triumphs, I also launched a training and marketing company, Ballen Brands, to assist honest, hard-working professionals like you. I know how difficult the road to success is, and I know no one needs to walk it alone.
All of my lead generation - all-of-it - is done through search engine optimization (SEO) and social media. I learned the difficult way and I validate my experiences by recycling my hard knocks to demonstrate for you a simple way to dominate digital strategies. And the good news is, your success story won’t cost you millions over decades like mine did! It will only take you a short amount of time and a small investment to build your business, your reputation, and your riches. My marketing class was designed with you in mind.
You are invited to join me on the evolving journey. If you’ll allow me, I can show you mind-blowing tricks of the trade and secrets of success. I’m so sure of your potential growth in my classes, I’m willing to put my name on the line. All you have to do is register now. Need to think about it? Click here to learn more.
I’m so excited to meet you, to shake your hand, to answer your questions, and to help you grow your business.
Sincerely yours,
Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.
P.S. You may just love my new B.R.E.W. websites!  B.R.E.W. stands for Ballen Real Estate Websites, and they’re gorgeous as well as functional. To learn more about B.R.E.W.s and other Ballen Brands services, you’re invited to visit us at, or call Jeff at (702) 917-0755. 

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Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Million $ Guild Member Cert Luxury Home Mkting Spc

That is such an accurate view.  Don't ever volunteer you are not home when you are on vacation as that invites burglers.  Same can be said in business.  Don't tell them you are away and they are not getting any attention.  Instead just have someone check your messages and respond with "I am calling for and she is unavailable but wanted you to know I can help you with that.

Jul 07, 2012 12:03 PM #1
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Lori Ballen

Digital Marketing Strategist
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