Don't Get Lost in the Shuffle on Facebook

By now, we all know the power of social media.  Since its start in 2004 (yes, it's been around less than a decade), Facebook has gone from a simple way for Harvard students to keep up with other students' activities to a world-wide billion dollar social media sensation where people, groups, organizations and businesses interact with others online.  Today's business-savvy real estate professional understands that utilizing the power of Facebook to connect with past, current and future clients is a must.  Determining the perfect content to post as well as how often to add a post is a balancing act.  You don't want to get lost in the shuffle of other Facebook posts.

When you log in to your Facebook account, the first thing you see is your newsfeed.  This shows postings from your friends as well as the pages you "like".  What you may not know is that this newsfeed doesn't necessarily show every post from every friend as it happens.  This makes sense when you consider that many people have several hundred on up to a few thousand "friends".  That's a lot of posts.  Facebook has tried to streamline posts by using an algorithm called EdgeRank to determine whether certain posts from your friends are worth adding to your newsfeed.  To break it down, Facebook calls each post (whether that's a status update, photo, tag, video, event RSVP, fan page "like", etc) an "edge".  By using how often you interact with your friends or they interact with you, the algorithm calculates how interested you might be by each "edge".  If it has enough "weight" to it, it will show up on your newsfeed.

How do you get your Facebook page to show up on your fans' newsfeeds?  More interaction.  How do you get more interaction?  Post more interesting content.  Photos of listings are fine, but don't limit yourself.  In fact, sometimes something as simple as a photo of your pet, the storefront of your favorite local coffee shop, happy buyers in front of their newly purchased home (with a tag to their Facebook pages, with their permission of course), a video (Carra Riley has some funny and informative videos she likes to share) or even a question like "What's your favorite holiday?" which only requires a quick answer can get responses from people you may not have even heard from before.  The more responses you get, the better your EdgeRank and the more likely your post will show up in your fans' newsfeeds.

Don't get lost in the shuffle on Facebook.  Strike a balance between strictly real estate-related business and fun interaction.  Increase your EdgeRank and you'll increase your Facebook visibility.  That gives you a better chance of having your name on someone's tongue when it comes time to buy or sell their home in your neighborhood.

Pamela Cendejas, Real Estate Virtual Assistant – Second Self Virtual Assistance: When There Isn’t Enough of You to Go Around!

Originally posted on my Real Estate Support blog at http://real-estate-support.com/2012/07/dont-get-lost-in-the-shuffle-on-facebook/.

Google me!

 

List Of Real Estate Support Services

View more presentations from Second Self Virtual Assistance.

Subscribe in a reader