The only aspect of my business that I would want to makeover or upgrade would be my generation of leads. Of course, this is probably the most competitive part of everyone's business, as we are all vying for the same customers. Even though I seem to have a good internet presence and I know that converting internet leads is more of a numbers game, I still crave having a system that I could be confident in. When I am able to speak to people on the phone or meet them in person, they will usually become a customer, but getting to that point is what I struggle with. I don't fancy myself as a salesperson and don't like to try to sell someone on why they should pick me.
Currently, I use Market Leader for my lead generation efforts. It frustrates me though, as it is hard to know for sure if leads are coming from my own marketing efforts or the efforts that I pay Market Leader for. I see the value in what Market Leader provides, but at the same time, I am not confident that I can solely rely on Market Leader, thus I do a lot of marketing on my own.
Daily, I get calls or emails from the likes of Zillow, Trulia, etc. wanting me to swtich over and pay them to generate leads for me. Currently, I am seriously thinking of making a change, but I don't know what to change to. I would be very interested in feedback from others here in the Rain with regard to what they do and their level of confidence in the lead generation activities that they participate in, so please comment as you would like.