Back again with another Open House.   This time serving Mimosa’s and offering a drawing for a bottle of Schramsberg (an excellent choice designed to entice Realtors to flock over).  The question is  “Whatever happened to the days when a Realtor could put up an Open House sign and be visited by numerous Realtors just because they wanted to see a new listing and become more knowledgeable about the current market?”

I was looking through the Realtor Tour list today, trying to figure out what “angle” had not been covered.  If a Realtor coordinated the visits just right,he/she could end the day having had a full course meal, including appetizers and dessert, and the chance to win a $100 dining gift card, a round of golf at the local course, and my bottle of vintage champagne.  Average cost, including food:  over $100.  This is all with no guarantee that anyone will even show up!

The fact of the matter is, we have all invested time and effort into putting as many pictures of our listings on-line.  Remember, 87%ish of all Buyers look on the web first.  Realtors are able to get a pretty good idea of what a house looks like without having to spend extra time visiting Open Houses. 

Have Open Houses Gone the Way of the Dinosaur?  I think NOT!  The sellers expectations of what we will offer have always included Open Houses.  There is something about putting the signs out, opening the door, and welcoming visitors in that is still very appealing. 

As  for today…I guess I will just help myself to a Mimosa  and enjoy a little solitude. 

 

Cheers!

Jenny G.,

Owner/Broker Simply Summit Realty.

Jenny Gloudemans

Owner/Broker, MBA,CNE

Simply Summit Realty

 

26 Comments on Mimosa's Anyone...

20 Most Recent Comments Displayed Show All

JUL
10
865,945 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

We have progressive open houses and food with gift cards.  Most of the time 12 -15 folks show up.  The feedback can be very helpful in talking with the seller.  I did a poll however, and rarely is a home sold because someone came to an open house -- broker or public.
7:51pm • #7
593,757 Points 22 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Mimosa sounds like fun!   Here it's been so hot we are going to offer bottled water and Gatoraid to home viewers!!!  
7:57pm • #8
589,478 Points 58 Featured Posts Outside Blog Called Shot Master

Hi Jenny  -- while food, drink, lotto tickets, cash, trips, massages, gift cards(all things I have seen as incentives at broker caravans) I believe, as Morgan Evans commented in #5 -- a desirable, well-priced, well-located and well-presented property is still your best bet at getting an offer.  I truly believe that many of the agents attending these "parties" are there only for the goodies -- many may not have even written an offer in the last year let alone have a buyer for that particular property.   
8:09pm • #9
1,499,978 Points 354 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Jenny...

Open house are not as prominent here because for whatever reason, they are not part of our buyer culture.
8:12pm • #10
1,154,004 Points 86 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

If you have agents that are not doing much business you are risking big liability with the Mimosa
8:14pm • #11
1,912,099 Points 385 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Jenny, I will preview for mimosas any time!  Too bad you're in Colorado!
8:19pm • #12
227,197 Points 8 Featured Posts Outside Blog

Jenny-Even though times have changed, open houses still may be important in helping someone get the "feel" of a home.  Even the best photographs can only do so much.
9:07pm • #13
236,359 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Jenny,

I miss attending opening houses as well, but we never know, as trends change like fashion.

Fashion trends start by being new, old, then suddenly new again :)

Let’s see if that will hold truth in Real Estate.

Have a fabulous week

 

 
9:30pm • #14
473,477 Points 12 Featured Posts Attended Rain Camp Called Shot Master

Jenny, the properties on our Realtor tours have few visitors, as well.
11:56pm • #15
JUL
11
466,270 Points 50 Featured Posts Called Shot Master

Jenny, I never feel right going to broker opens or open houses that offer food and such if I don't have a buyer who is even slightly interested. I don't like taking advantage of the free stuff. If it sells the home, then go for it. 
1:10am • #16
190,170 Points 3 Featured Posts Outside Blog

I feel that no amount of pictures or tour will take the place of previewing a property.  That's why I block out noon-2:00pm every Wednesday to attend Brokers Opens.  It's time invested in expanding my knowledge base.
4:34am • #17
314,916 Points 20 Featured Posts Outside Blog Called Shot Master

I do miss those days as well.  Loved the developer evening cocktail parties too.  I do believe people feel they can see the entire thing through the pics on their MLS and not have to leave the office, house etc.  It's really not the same.  it also limits your association with others in your profession.  Sign of the times.
6:33am • #18
730,389 Points 15 Featured Posts Outside Blog Called Shot Master

Jenny, house tours have always been a way to stay on top of the market and preview the homes for sale. Unfortunately, the homes to preview always seem to be the ones with the best menu. Good luck with your open house.
6:37am • #19
839,193 Points 69 Featured Posts Outside Blog Called Shot Master

I respect the Internet and I know it is here to stay...However, some things remain best when personalized. Open houses are just that. Face to face will never go out of style. We need to smell, touch, hear and feel and not just SEE things
6:53am • #20
1,421,366 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Mimosas will attract anyone. . you may need to put the word out where Realtors hang around.. .Facebook!
7:23am • #21
761,126 Points 106 Featured Posts Outside Blog Called Shot Master

Jenny, I rarely attend a Broker's Open. Primarily because I preview a lot of homes. I know my niche market very well. I have held Broker's Opens with low attendence. I don't do it anymore. There are better ways to spend my $100.
9:05am • #22
627,808 Points 1 Featured Post Outside Blog

I agree I think open house can be very beneficial in helping creating a "buzz." Serving  Mimosa's I'll be right over. 

 

Good luck!
10:10am • #23
104,030 Points

Agreed that Open Houses are still effective.  I always tell my sellers that I will most likely NOT sell their house at an Open House, but that it gets advertised to agents, online, newspapers, etc. :)
2:22pm • #24
1,125,717 Points 90 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

The sellers like it and expect it but in my area I can tell you that agents don't show up without bribery. I hold broker opens and give everyone who attends a $25 restaurant gift certificate. We have a light buffet sometimes, snacks other times, and sometimes a full course meal. And now we are running a raffle where every open you attend your business card is entered to win an iPad. 

Guess how many agents showed at my last broker open? 3

Pathetic.
3:04pm • #25
137,165 Points Outside Blog
Mimosa's certainly help generate a buzz. Until they run out!
3:36pm • #26

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Jenny Gloudemans

Silverthorne, CO

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Simply Summit Realty

Address: PO Box 4630, Dillon, CO, 80435

Office Phone: (970) 485-0454

Cell Phone: (970) 485-0454

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