We often hear the expression "whatever it takes" and even use it ourselves. I'm a little leery of using it because it can imply illegal or unethical conduct. Rather, I say "whatever it takes that is rational."
What I'm building to is the decision by Direct TV to let Viacom drop 26 channels at midnight this morning for some 20 million subsribers. I dare saw that whatever the issues are or have been, Direct TV did not do whatever they could or there would have been a resolution.
If they are in the business of supplying digital TV programming for a fee, and subsribers have paid them expecting to receive certain channels as part of their package, I'd saw that Direct TV came up very short on its mission.
If I was Direct TV, I would not have let this happen, and now that it has I would have it fixed by midnight tonight.
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Steve Hoffacker - Sales Trainer, Author of Sales Books, Commercial Real Estate Broker, Marketing Consultant, Sales Coach, Blogger, Photographer, Motivator, Podcaster, and Teacher. - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.
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