In Real estate, negotiating is part of everything that salespeople do. Negotiating is perhaps most obvious when we are at an offer presentation. However, we are also negotiating every time we communicate with clients.
For example. working ad callers and sign callers to get appointments and phone numbers, closing the seller for a listing appointment, attempting to get a price reduction, getting the signature on a listing contract, gaining buyer loyalty, persuading buyers to make an offer, and even (believe it or not) co-operating with other sales people are all part of the art of negotiating.
Ultimately, salespeople need to realize that learning this art, and using it to deal with people, is all-important to their closing success.
Here are some negotiating do’s and do not’s to take note of.
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