We meet a lot of people in this business – some in person and many more through various forms of social media. Whether they’re prospects, clients, friends or “friends” (the Facebook kind), maintaining a relationship with everyone is crucial to your business. After all, you never know what might happen down the road.
Denis Savard, a Realtor in eastern Tennessee’s Jefferson County, has a motto of keeping prospects in his database “until they buy or die.” That’s a clever and/or clunky way of saying that everyone is a potential client, so staying in touch is good business. His strategy has paid off in the past and did so again recently when a person in his pipeline for five years resurfaced and bought a house.
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