How far would you go to close a $35,000 sale and pay a referral too.

Real Estate Broker/Owner with Winston Realty, Inc. BK63078915


How far would you go to close a $35,000 sale and pay a referral fee too?  


I recently closed my third sale in the past few months. It happens to be in a 55+ community known as Lake Clarke Gardens, located in Lake Worth, Florida. To me it offers a lot of value, great location and is maintain very well. The prices range from $25k-50k on average along with various floor plans from 1-2 bedrooms.  


We all know time is a valuable commodity that can’t be replaced, so should your customer. I had a great client that I received through Movoto, and worked this deal mainly through pictures and emails. In a way sight unseen. As you know by already looking at the price tag the commission and referral fee would net a great sum.

The difference is I don’t look at this way and never have. I have learned in my 28 years that a door that opens has the potential to lead you to a key that opens many more. Never waste the opportunity by counting dollar signs, for you may miss what is around the corner.


The generosity of this couple far exceeded by not only taking us to dinner, but also giving us a $200.00 gift card. Below is a note in their card.



Dear Winston,

You have gone “above and beyond the call of duty” for us, and we want you to know how much we appreciate your time and efforts. We look forward to doing business with you in the future.


Best regards,

Bob & Susan   

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Lake Clarke Gardens

Posted by

P. Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA

We service all of Palm Beach County and S. Florida


 513 N. Country Club Drive, Suite 200, Atlantis, FL 33462

Office: (561) 247-7376 - Fax: (561) 537-7223 - Cell: (561) 629-2660

Email: - Web: WinstonRealty


Search: Atlantis, Boca Raton, Lake Worth, Palm Beach Gardens,

South Palm Beach, West Palm Beach           




P Winston Heverly - Real Estate Agent


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Jay Jones
Keller Williams Tri-Lakes - Branson, MO

How true this is Winston! You never know what else might be riding on how you treat this client or any other for that matter. I've sold small properties and then come to find out they were an investor who bought many more with me down the road. Also listed a small run down condo for a couple and next thing you know I'm listing their $450,000 lake home. Have a great weekend!

Jul 14, 2012 10:03 AM #1
Kwee Huset
Kwee Huset Realty - Venice, FL
Venice Florida Homes For Sale

Winston, congratulations on your closing as well as your testimonial. Continued success!

Jul 14, 2012 10:16 AM #2
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

The hardest closing I worked last year was a 50K condo purchase.  1.5K commission.  The refering agent told me not to even bother splitting it with her.

Jul 14, 2012 10:46 AM #3
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Excellent point Winston! Everyone should be treated like they're a millionaire... Our goal should be to "do right" by each and every client in each and every transaction.  THAT is what leads to MORE transactions. My $5000 sale (no, i did not forget a zero) lead to more purchases and a good referral.

Jul 14, 2012 10:50 AM #4
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Winston, You have proved it's not all about the money. I bet you earn lots of referrals form these folks.

Jul 14, 2012 12:53 PM #5
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

Selling to investors the price range here is 35 to 50 and I close about 40 a year for flipping or rentals.

Jul 14, 2012 11:36 PM #6
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

This one was from a regular buyer as a winter getaway. I figured you give enough people what they want, you will get what you want.

Jul 29, 2012 06:03 AM #7
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