Are you selling your community or the homes and land within the community?
My feeling is that for the most part, people make up their minds where they want to live, then choose a home or land in that area.
When I was an agent I did show homes to two or three couples who were traveling and scoping out towns across Montana, Idaho, and Washington before deciding where to settle. But since I sold real estate for 19 years, I felt that they were the exception, not the norm.
Am I wrong? I know things change, but has that changed?
Here's why I'm asking:
About a month ago an overseas client sent me information about an expensive subdivision in a popular ocean front gated community. Those who purchase lots also get moorage for their yachts in a protected cove.
What he sent was another agency's information about the area – asking me to re-write it to make it both more interesting and "his." So far so good. In addition to his information I did some online research to learn more about the community.Then I sent some questions, which have gone unanswered.
But I'm not happy with what I wrote, because I still don't know what is meant by "generously proportioned land parcels," and "innovative modern residential design." I'm puzzled about the "design" because this is vacant land.
- Does it refer to the way the streets are laid out, how the homes can fit into the topography, or??
- Are the streets paved and lighted?
- Are there sidewalks?
- And just how large are "generously proportioned" land parcels?
To me "generously proportioned" would mean at least 5 acres - while to someone else it might mean 1/4 acre.
Meanwhile, he'd like me to go back and list all of the restaurants, night clubs, and shops in the community - along with the music they provide plus the cuisine and kinds of apparel, etc. available in the shops. I can and probably will do that, but I think it will make the copy long, boring, and still lacking the information that buyers need.
So here's my question: When you're selling residential lots, do you want to focus on the community, or the lots? I'm thinking that the community matters, but if the lots turn out to be 50 X 50 and have no water, power, sewer, or streets, the community isn't going to make up for it.
Am I wrong in thinking that potential buyers might want to know a little more about the home site than about the names of all the restaurants, night clubs, and shops in the community?
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