In yesterday's post I asked if you're selling your community or your homes/land within the community. Another question, of course, is whether you're selling the community or your own services. But that's for another day.
Among the things I write for my clients are community pages. I might be writing about an entire city, a "named" neighborhood within that city, or one of the recognized suburbs of a large city.
In order to come up with something interesting, I do research. I visit the Chamber of Commerce sites, HMO/neighborhood organization sites, Wikipedia, and a variety of agent sites.
I might also end up on specialized sites that mention the city as one of many that offer a specific recreational opportunity. For instance, this site on hot air ballooning mentions celebrations in a variety of cities around the world.
Most of the time, there's a wealth of information with which to create an interesting overview of a community. If I lived there, I know I'd have even more, based on personal knowledge of the activities in the community.
So - why in the heck do so many agent sites offer nothing more than a cut and paste of the information found on Wikipedia?
I can't tell you how many times, when visiting agent sites, I find the exact same information. That's not helpful for SEO, and since the writing style is dry, it's not interesting for site visitors. It offers some facts, but since all of yesterday's commenters indicated that they are selling the communities along with the homes and land, why not try to put some spark and excitement into it?
If your community pages need a shot of "life" and you don't have time to do the research and writing yourself, get in touch.
UPDATE: When I wrote this post I had been writing community pages for several different real estate agents - all in southern states. Not long after, I contracted to do the same for an agent in a northern state - and I found a difference. There was hardly any information out there - not even on Wikipedia.
I don't know if it was the particular communities or if it's a north/south trend, but I do know that the lack of information spells opportunity for agents who live in some "information lacking" communities.
I wrote about it in this follow-up post.
Comments (6)Subscribe to CommentsComment