Do you ever wonder who the genius is who authors those automated MLS showing feedback questions? The agent filling out the form is not to be blamed, the questions are uninspiring and the choice of answers are uninformative.
I’d love to find out if agents using MLS software other than Navica have any more useful questions on their feedback forms. Here’s Navica's…try to stay awake.
Buyer Agent Matilda has completed a showing of MLS # 99999 (99 Listing Lane SYLVA).
Interested…on a scale of one to huh?
Do you think your buyer(s) would consider making an offer?
Maybe…or maybe not? How many houses do you suppose are a “maybe”?
How do you think your buyer(s) rated the interior of the home?
Above Average … average being what exactly? Isn’t this the listing professionally painted, spotless to the point of being able to eat off the floor? The turn the freaking key and move in house? Above average … now that’s a goal!
How do you think your buyer(s) rated the exterior of the home?
Average … really? This is the house with the new roof, newly pressure washed, exquisite landscaping?
What did the buyer(s) think of the price?
High … now there’s a surprise! The buyer thinks the price is high … that IS valuable insight.
Is your buyer(s) considering a second showing
Maybe … news at 11 maybe?
A few questions our sellers would find the answers to more valuable might be:
On a scale of 1 to 10, how did your buyers like this listing?
How many listings have been scheduled for your buyers to look at?
What did your buyers like best about this listing?
What did your buyers like least about this listing?
Would your buyers like to make a purchase decision within one month? Two months? Three months? I guess it would never happen that there’d be a choice of “I’m starting to feel they’ll never make a decision”.
How long have you been working with these buyers?
What did your buyers think about the location of the listing? Rate how well it meets their needs on a scale of 1 to 10.
How did your buyers discover this listing? Agent found it, buyer found it on an internet site, print media, or other?
What other questions and answers do you think would be useful to listing agents and their sellers? Doesn't it make sense that better questions would also be helpful to the Buyer Agents? Maybe even the buyers themselves!
Personally? When we are serving in the role of Buyer Agents, I hate filling out these forms. The questions are bogus and serve no useful function for anyone involved in the process. Maybe if we gather enough pertinent feedback questions we can hand them over to the genius authoring the feedback forms! Everyone wins then.