I have always enjoyed good SEO rankings, and I am always asked by both colleagues and competitors alike what the secret is to SEO success.
And today, for the first time I am going to reveal that secret in a public forum. The secret to my SEO magic is this:
There is NO secret!
I just create good, unique and relevant content. Lots of it, and I do it on a daily basis.
I employ neither shortcuts or workarounds, and I have never had anyone touch one of my websites other than me,
It takes a lot of time and plenty of hard work. But Google’s ideal of returning relevant, natural content is becoming more of a reality every day, and it only takes a quick scan of the results page to realize that more is better.
To sum it all up, the secret is to NOT try and game the system.
Rather, give web searchers the stuff that they are looking for the most:
CONTENT!

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72 Comments on My most often asked question: “What is the secret to your SEO magic?”
Richard, almost always, the best lessons are the simplest... thanks for sharing.
Hello Richard:
Well said. Perhaps the reason SEO is so mysterious is that is finally meeting the Wizard of OZ.
Turns out your secret is....what has worked for decades - hard work, consistency, relevancy and integrity. Thanks for a great post. It's nice to hear that neither smoke & mirrors nor uber-technical skills are necessary to achieve good SEO results.
It's not magic it's just lot's of hard work and f/u. We've been at the top of the first page, usually #1 on our site for several years and it's taken our company Nationwde with just a few good key word phrases.
Thanks Richard! It is good to know that what I thought was the truth about SEO is really true. Fantastic Post!
Definitely right. Lots of content is the trick. Good to spice it up with the right key words that people are actually searching though.
What "hard work", are you crazy? There must be a government program that would do everything for me because I just heard that someone else built my small business.
Richard- I've always noticed your posts are well laid out and you have nice photos. I think that helps too but, agree that it's all about consistency and hard work. You get out what you put in. Great job!
Hi Richard, we agree and think Google is doing a good job of staying ahead of "the gamers".
Boy......talk about cutting throught the BS.........I can understand what you said. First time I ever heard SEO explained where I could understand it.
I have been taking a little down time and upgrading a lot of my SEO strategy. I agree - content is king.
Richard, Thanks for the secret. Many people are still looking for it and now we have it.
Richard, my main competitor has been blogging good real estate content for TEN YEARS! Hard to compete with that, but it doesn't stop me!
Thanks Richard, good explanation and how to get to the top
You are a motivation for me to post more frequently. Not just weekely or a few times a month. It's a goal to do more & more often. Thanks
I'm taking all these posts with me to France and when I'm not enjoying their delightful gourmet foods and fine red wines I'll be studying. Thanks
This reminds me of a buddy of mine... When I ask him how he accomplishes something, I always hear that he is 'lucky', and just works hard... But this is just not true. There is no luck, and hard work without direction is fruitless. So, I have to disagree with the theme of this blog. There are many many 'tricks', known as SEO; this is not about a quick fix or instant results, but work towards a long term goal, and to do it right. Without having a clue, there is no way to have a top ranking site, when up against people who not only work hard every day, but know what they are doing. To learn what these 'secrets' are, you have to ask someone who shares. I am thinking of many many examples of ways to make these regular blogs a success, but that is a series of blogs to explain. Just writing is not all there is to it.
Having good quality content that people want to read. They'll find you. And you need to be the one so they can hear your voice in your blog posts rather than depersonalized content. I think!