Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Not too long ago Facebook released it's latest stats saying it now has over 900 million members. While this is a very impressive milestone, there is one thing I hear from people that makes me want to simply bang my head against my desk is a statement similar to the following one:
Websites and SEO are dead! They are now being replaced by Facebook.
Say what? Last time I checked, my site here is still alive and thriving and the number one marketing tool for generating income. I've got a fantastic Facebook page with a wonderful Facebook app that was built by my friend Mike Mueller. I update these regularly and they do help my business. But, I do not focus my energy on driving traffic to this Facebook page. Instead I try using Facebook and any other social networks that I am on to drive those readers to my WordPress site.
Why? Well, it is pretty simple. Facebook, Twitter, and any other social networks that you use are not owned by you. Even if you purchased shares in Facebook, you still don't own the space you use there and run the risk of being shut down or deleted at any moment if you do something wrong, or get accidentally caught in a glitch of the system. It's like renting a home. You may want to paint the walls in the house green, but if the landlord says no, you can't do it.
Better yet, what if Facebook changes something you don't like. Where do you send your complaint? Does your complaint get addressed in a timely manner? I don't know about you, but I've never once got someone on the phone or by email from Facebook to actually speak to me directly. I was told once that in order to get a personal account representative at Facebook you need to be advertising on their platform and spending around $10,000 per month. I'm not sure about you, but I don't have quite that type of money available.
The fact of the matter is that they are going to do whatever they want and you don't have much say. I laugh whenever they make a change to design or features. Almost instantly a new page on Facebook is created complaining about the change that picks up a few million fans hoping that if they band together they can get things changed. Unfortunately, that doesn't happen, but at least misery has company.
Shift Your Home Base
Instead of focusing all your energy on building a large following on Facebook or another social network, you need to direct all that energy and time to building traffic on your website. It's the only thing out there that you in control of. If you have a custom WordPress siteand you want to add a feature to the design, you can. If you don't want a feature available anymore, you simply log in and delete it. It is your home base that you can claim ownership over and not have to worry about losing at any moment as long as you continue to pay for your domain registration and hosting plan.
This is where most of your time should be spent. Not on sites that could disappear at any moment.
Re-Focus Your Strategy
Here's where I see a lot of mistakes. We spend our time trying to drive our traffic to like us or follow us on a particular network. It might work well right now, but if you put all your efforts into driving your readers all to a Facebook page that is shut down all of a sudden, they are lost the minute the page dies. Instead, if your readers are in the habit of coming to your website and your page gets shut down, the loss is very minimal.
Maybe you are thinking that I am just being negative by all this talk of pages being shut down, so let's shift gears a moment. Unless you have a custom app on Facebook, how does someone view your products, make a purchase or even simply contact you about making a purchase? It's virtually impossible to do so. If a consumer wants to make a purchase, they would at some point need to be pushed to a website to do so.
Your website is where your products or services can be featured. It's where I can learn more about your business. It's also the one component of your online marketing that has lasting power. Blog posts I wrote four year ago still bring me business today. Facebook and Twitter status rarely live past 24 hours.
So, before you begin focusing more time and effort into building a large group on a social network, or platform that isn't your main website, realize that you are using a platform that is here today and could be gone tomorrow.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.