"Toot Your own Horn!”
On Friday, I got a call from someone that had just read one of my blogs. She said, she wasn’t sure why she was contacting me since she was already talking to her local bank about refinancing. Now that is a great way to start a conversation.
I asked, if you are already talking to your local bank about refinancing, then how can I assist you. She said that after reading my blog, she felt I knew what I was talking about, even though we didn’t really know each other. Then she offered that the loan officer she has spoken to at her bank didn’t give her a warm and fuzzy feeling.
She then asked a brilliant question, what can you do for me that my bank can’t do. Here is what I told her. “YOU GET ME”. Ok, she said that’s fair, when can we get together.
If you don’t toot your own horn, who will?
If You Don’t Toot Your Own Horn—Who Will?
By Karen Deis
Is it better to call attention to yourself? Or wait and have someone discovers how wonderful and great you really are?
We tend to look down upon people who brag, boast and toot their own horn (so to speak).
We also tend to admire the quiet heroes, those who work for years, hoping to get some type of recognition—a pat on the back; a mention in the local newspaper.
Kevin Skinner is a chicken catcher from Kentucky who wears his baseball cap backwards, a southern accent you can barely understand, and who has written over 30 original songs.
Kari Callin is a radiology tech with a cleft lip/pallet, in dirty jeans and tennis shoes, who tried out for job as a singer on a cruise ship and was told, “she didn’t look the part."
Susan Boyle is a church basement lady from Scotland who recorded a demo tape of her voice in 1999 and gave copies of them only to a few friends.
Right now, combined, they have had over hundreds of millions of hits on YouTube (and counting). What does each of they have in common?
Each of them has spent “wasted” years waiting to be discovered! And each has been “discovered” on Britain’s and America’s Got Talent shows.
When I was in the mortgage business, I created marketing systems within my own team, where we marketed directly to consumers. Up until that time, the battle cry was that you had to call on Realtors in order to be successful. I knew I was on to something because one of my best closing years was $60 million in fundings, with almost 80% of the leads coming from my marketing efforts.
It took me years to create a step-by-step system that other could duplicate, but I became a shameless self-promoter and the systems I created have been tweaked and updated and are still being used by originators all over the world (yes, the world).
So, what are you waiting for? Are you a whole lot better than you think you are? Are you reluctant to promote yourself or let others know how good you really are?
Can you over do it? I don’t think so, as long as what you do is worth promoting.
Think about the “stars” in sports, business, government, show business, in the mortgage industry? You know who they are and they are not quiet! They let everyone know how awesome they are. Even Kim Kardashian is has the “famous for being famous thing” down pat.
According to one expert, anyone that says your success should be “quiet” has never achieved anything worth shouting about!
What are you good at?