Boost Your Real Estate Business with Pinterest!

Services for Real Estate Pros with RealSupport Inc.

With so many social media sites on the internet nowadays, a big question is, “Which sites will I benefit from?” One of the newer websites which has taken over the social networking sphere is Pinterest, a collection of online bulletin boards where members can add their own original pins, repin, or like pins of fellow members. You follow people with similar interests, and people follow back.  As a newer technology many people are not aware of how exactly to use Pinterest in order to gain business.

One important tactic is to build relationships with your followers and the people you follow. When using Pinterest you should have a ‘If you scratch my back, I’ll scratch yours’ mentality. While pinning original ideas is fun, it is necessary for your business to repin and like the pins of other members. Every time you repin or like someone else’s activity, it will send them an e-mail to notify them, getting your name out there. Pinterest is similar to Facebook and Twitter where you can tag people in your posts. Doing this will help people see who you are connected with, and there’s a strong likelihood that people will tag you back, giving you even more exposure.  The more repins or likes your pin has, the farther up on the page it will appear when being searched for.

Linking your pins back to your own site is a key component when using Pinterest. This way, when someone sees a pin they like and they click on it, it will direct them to your site, thus driving traffic your way. Another way to build your business is to post more than just your products. Explore Pinterest for a little bit to get an idea as to what makes some people have such a large following. In other words, study the successful accounts and see what they are doing right. Don’t give away too much too soon. If you plan on using Pinterest as another form of advertisement for homes you have for sale, don’t put all of the listing information in the description. Use key words to get the buyer hooked but then direct them to contact you, or visit your website for more information.

Linking your pins with other social networking sites is a great idea. When pinning something it will give you the option to add the pin to Facebook or Twitter, and since Pinterest is not as popular as those sites yet, pinning on all three is a good way to direct people that have never used Pinterest to the site, and to your specific boards.

Also, when first using Pinterest it is easy to get carried away and want to pin everything right away, but it is helpful to pin only a couple things, every couple days. This way you will be constantly showing up in the newsfeed of your followers. Take time to make sure your boards are organized and clean as well.

Every day it seems as though there is some new social media being created, but not all of them are beneficial. With these helpful tips Pinterest can be a great way to grow and expand your business. If you have any questions about utilizing this new site for your benefit, contact your real estate virtual assistants today! We’d be happy to walk you through what you need to do. Have a great day!

Diana Buckley
Marketing Coordinator


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  1. Paul Gapski 08/27/2012 11:23 AM
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Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I love the elegance of pinterest. I'm wondering if agents have gotten business from using pinterest. Thanks for the tips,

Jul 17, 2012 04:38 AM #1
Richard and Beth Witt
Long Island Cash Home Buyer - Massapequa, NY
Long Island Cash Home Buyer 516-330-6940

I just watch an hour webinar on Pinterest... I'll be checking into it later.. and I'll be Bookmarking your post.

Thank you for your time!

Jul 17, 2012 04:47 AM #2
Bobbie Smith
Stroudsburg, PA

I love Pinterest. So much beautiful stuff and great pins.  Will have to spend more time there. Thanks!

Jul 17, 2012 04:56 AM #3
RealSupport, Inc.
RealSupport Inc. - Palatine, IL
- Virtual Real Estate Marketing

Pamela, Pinterest is beneficial for agents because it allows you to showcase your business AND personality in a visually-appealing way. You can show your client base your interests (such as food, interior design or fashion) while also showcasing the business side of things (your listings, your testimonials or homes that would appeal to your target demographic). We're recent converts to Pinterest and have implemented it for quite a few of our clients! :)

Richard & Beth, thanks for the comment and for taking time to consider our post! Upon closer review, what were your thoughts on it? Do you see yourself utilizing Pinterest regularly? We'd love to hear your feedback.

Bobbie, we agree. Done correctly, you can DEFINITELY benefit from Pinterest in the real estate industry. The great part is that you can link it to your Facebook or Twitter, and you can pretty much "Pin" things as you surf the web. Thanks again for another great comment!

Jul 18, 2012 07:59 AM #4
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