I realize it's Summer, and I know it's supposed to be hot, but that doesn't mean I have to like it. I'm more of a Fall season person. The only really exciting thing for me with summer is I get to swim. I've always been like a fish to water. So, summer heat gives me plenty of reasons to jump in the pool.
Recently, I was swimming around my pool and it dawned on me that the water was as warm as my shower water. It wasn't nearly as refreshing as I was expecting, and then I had an "aha" moment. My boys are starting to worry about me because they think I'm becoming the nutty professor, but it was a rational idea.
I don't have a sophisticated water cooling system with my pool, but I'm sure some brainiac has created one somewhere. In the absence of such a wonderful invention I decided to see if I could drop the temperature of the pool with, yep, you guessed it, ICE. I did a small experiment the first time, and it was nice.
Today, dropped in two large buckets of ice, which I had frozen in chest freezer, and bingo! The water dropped about 5 degrees. It's hard to reduce the temperature of 32,000 gallons of water. (Disclaimer: I only measured the temp in one end. Of course it was the one the ice and I were in.) But, if 3 gallons of frozen water will drop it that much, how much will 10 gallons drop it. OK, math wizards, give it your best shot.
As they say, "Necessity is the mother of invention," and if your business is struggling, what can you do to make it thrive? It might take an "out of the box" idea to put you over the top. Don't assume your idea is crazy or won't work just because others haven't done it yet. The incubator of genius is often a lonely place until it hatches the next great idea. Dream. Dream big, and if your dreams don't scare you, you're not dreaming big enough.