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Personal & Company Branding: How Strong is Your Brand Recognition?

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

July 19, 2012 04:20 AM

The branding goal for luxury real estate marketing professionals is instant brand recognition. When you first saw the image above in this post, what thoughts came to mind? First, did you recognize the brand? If so, how long did it take you to recognize it? If you are like most people who are attuned to popular culture you know that this is James Bond’s logo and you recognized it in a Nano-second.

Isn’t it amazing how three numbers and a gun can communicate such a potent message? That message is spy story (suspenseful action-adventure with international intrigue). It conjures images of the main character in the story that has mass appeal. He is an archetypical action hero who is suave, debonair, charismatic, sexually attractive, a lady’s man, with tongue-and-cheek humor, who is bent on protecting mankind from evil.

Likewise, the words, “double 0 seven” have a similar impact. So do the first seven notes in the James Bond sound track (brand perfection in 7 notes). That image, the words and the sounds have made an indelible impression in your mind over the years and will likely be accessible to your recall for life. That is the power of branding!

This is the 50^th anniversary of the famed James Bond franchise. The 23rd James Bond film, Skyfall, is coming out this winter, starring Daniel Craig. The James Bond fan club is global. Are you thinking of seeing it?

Marketing luxury real estate at the level of market leadership requires that you establish an indelible brand in the minds of your target market. It requires instant brand recognition to sustain market leadership. How strong is your brand recognition?

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Roy Kelley

Retired - Gaithersburg, MD

Good post and a wonderful example of branding. I have found that the RE/MAX brand is outstanding but each agent needs to have a personal identification in the real estate market.

Jul 19, 2012 04:34 AM

Patricia Feager, MBA, CRS, GRI,MRP

DFW FINE PROPERTIES - Flower Mound, TX

Selling Homes Changing Lives

This is an excellent post! James Bond and his branding is memorable. The song was catchy and the movies were always suspenseful with extraordinary special effects.

As Roy says, personal identification is what sets you apart. Symbols work! Distinction makes or breaks you.

I consider you an expert in the field of branding and marketing.

Jul 19, 2012 05:01 AM

Brian L. Sirota, Esq.

Bristar Realty (Realtor/Attorney) - Orange, CA

For Solutions: (714) 501-7660

Alexandra and Ron, when a franchise hit the perfect branding note, it looks deceptively simple, doesn't it? Yet, the value of the brand is almost beyond measure. Skyfall will certainly be on my agenda! Brian

Jul 19, 2012 05:52 AM

Broker Patty Da Silva Da Silva

Green Realty Properties® - 954-667-7253 - Cooper City, FL

Top Listing Broker

Definitely seeing the movie, and it definitely was instant recognition as soon as I saw that 007.

Jul 19, 2012 06:57 AM

Rebecca Gaujot, Realtor®

Lewisburg, WV

Lewisburg WV, the go to agent for all real estate

Goodness who wouldn't recognize this brand..007 I can hear the music now. I hope to see the movie this fall.

Jul 19, 2012 01:54 PM

Al & Peggy Cunningham, Brokers

RE/MAX West Realty Inc., Brokerage - Brampton, ON

Our Family Wants To Help Your Family!

You are so right Alexandra! We recognized it before we saw the gun LOL! Now to be branded ourselves in a similar way!

Jul 20, 2012 03:42 AM

Kathy Streib

Cypress, TX

Home Stager/Redesign

Ron & Alexandra- Branding is not one of the first things that many people think of when starting their business, yet look at what it can do for you. And BTW.. love the James Bond movies and love Daniel Craig.

Jul 21, 2012 11:03 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Roy,

The ReMax brand is excellent, and it becomes an endorser brand to one's personal brand. And we are in agreement one needs their own personal brand, if they want to stand out.

Patricia,

Thanks we appreciate your kudos. The James Bond Brand has become a franchise, and has been able to survive changes in personnel, ie, the main character. We have had many James, and wonder how many more there will be.

Brian,

So well said by you, and we all look forward to Skyfall. Yes, on the surface a brand is deceptively simple, which makes it so hard to understand. This one is exceptional in saying it all in a logo and musically.

Patty,

We are delighted that you commented and demonstrated the instant recognition factor of a great brand.

Rebecca,

You made the point for us, thanks

Al & Peggy,

It is the toughest and the easiest thing to do...and we love doing it.

Kathy,

It should be one of the first things one does, because it expresses the value, the differentiation, and what a company stands for.

Have a great week, everyone. A

Jul 22, 2012 04:06 AM

Personal & Company Branding: How Strong is Your Brand Recognition?

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