Breaking into the luxury market
I am trying to break into the luxury home market. I spent the beginning of my life building luxury one of a kind homes. I know all about how to build them and now 2 years into my real estate career I got my first luxury listing. I am excited to explore the different opportunities that will come my way through this. I lucked out that 2 months ago I sold a house to an aspiring art dealer who has an uncle who is own and is very connected in LA. We put our heads together and are planning to sell a classy lifestyle of beautiful homes and art together. I already have the next one of this builders spec home spoken for when it is complete in February. I want to develop a system to drive high class traffic to my listings in turn getting sales and more listings. I need some kind of media to market this. I do not want to put it in their paper because people I don't want there will come and drink the wine eat the food and leave. I need a media to reach the right niche is there anyone out in rain land with a suggestion?
Orville McCallister
Realtor
Keller Williams Realty
www.orvillemccallister.com
The rich buy homes very differently from the rest of us. If you are going to Family Reunion I strongly suggest you do the Luxury Marketing seminar/break out session.
Basically the rich buy through realtors that are recommended to them by other rich people. Don't expect to see them on your web site attracted by your position on Google.
You'll need to position yourself within the market very carefully and confidentiality is paramount. No-one who is famous or rich will want their business known about. You'll have to be more than fiduciary with these people.
Nigel