Hire A Realtor That Presents Your Property Properly

When it comes to marketing your home for sale, hire a professional that presents your property properly.

Presentation is very important!    

(What prompts this blog, is the fact that today, July 17 is as warm as it gets yet looking through the homes available for which I have a buyer, I see one with a Christmas tree in it.   While I agree that Christmas decorations can make a home very inviting, I do not believe that is true this time of year.)

There are many ways in which to market a property effectively.    A very important piece of the puzzle is to present it well.   Best foot forward.   

In this market, where competition is very stiff, you want to set your home out from the crowd.

Consider a job interview.   Would you go unprepared, looking unkempt and not dressed properly?  Of course not.  You want to create a good impression.    The same goes for offering your property for sale!

Choose the Realtor that knows how important this is.    Do they offer staging advice or a consult with a professional Stager?     Likely, you will be making small changes to your furniture placement and removing your personal items.    You will be setting your home up for "show".   Do not take the advice personal.   In fact, "think Model home".    It will make it easier.

My pet peeve and I am guessing those of potential Buyers as well.  Photos of toilet seats...( up, no less. )  Photos that are presented sideways.   Not taking into consideration the composition of the subject.   For example, showing a photo of the sofa, not the living room.   I also think that it is important to have those photos and video clips show in an orderly fashion.   Personally, I like mine to follow the flow of the home and have the kitchen regardless of it's age right after the exterior shots.   And, and what prompted this blog, if the season changes, so should the presentation!    

People today are more visual than ever.   What they see determines if they will make the call.   Long gone are those one line ads designed to make the phone ring.    Today's buyer will blow by your home in a heart beat if it doesn't present well.  You will never get a chance to get that buyer into your home.    Please believe me that this is crucial!

The strategy for marketing your home will not be the same as other homes.  The excellent Realtor will take in to consideration the target audience, and devise a marketing plan based on "Who the likely buyer is for this property how they will be using it."     The presentation and marketing plan will be based on this.

Choose the Realtor that will present your property properly.    

Your sale depends on it!

 

(353 Center St, Bellingham MA Property Flyer)

 

(SellmyhomeAlandCal, 51 Hewes St Cumberland OH April 2012 )

 

 



Are you looking to sell or buy a home in metrowest Boston?    Give Al and Cal a call!    They have been helping people with their real estate needs since 1989! 

 Put their experience and dedication to work for you!


Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty

www.AlandCal.com

 

Cal@AlandCal.com

 

508-494-9061

 

 
Post is included in group: RE/MAX Active Rain Bloggers
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13 Comments on Hire A Realtor That Presents Your Property Properly

JUL
20
656,289 Points 56 Featured Posts Outside Blog Called Shot Master

Carol...you are so right. I recently looked at a listing in the MLS that had ONE picture...and it was taken through the window of the car (you could see the window frame). Agent was too lazy to even get out of the car...shameful.
4:51am • #1
1,521,805 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good morning, Carol Ann.... this post is so true..... marketing today is not as it was years ago.... this is the age of Internet marketing and that includes video presentations of properties..... very few in our area are marketing properly.... Call the Cal and Al Team for a free market analysis and you'll see what they will do to market your property.
4:53am • #2
938,215 Points 74 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Carol Ann...I completely agree.  If the upfront marketing is shoddy, what will the rest of the service be like?!
4:57am • #3
535,983 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

A nice condo expired in my MLS recently. Great location, community, price, so what went wrong? ZERO PICTURES!!!!

 
7:36am • #4
473,453 Points 35 Featured Posts Outside Blog Called Shot Master

We really do need to appeal to buyers on a variety of levels Carol Ann...and yes, most of us are visual. A well thought out marketing plan will embrace all of the senses.  Video, video, video. ;)
7:40am • #5
688,675 Points 22 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Terrific post Cal, the photos and presentation of the property can make a huge difference in getting a potential buyer interested.
8:35am • #6
235,381 Points 37 Featured Posts Outside Blog Called Shot Master

Hi Jeffrey, I would laugh if it wasn't really hurting that seller! 

 

Hi Barbara.    Thanks for the plug.   It sure has changed and I would say for the way better!

 

Hi Anita.  I just don't get it.  

 

Hi Doug.  Can you imagine.  What were they thinking????

 

 

 . 

1:01pm • #7
235,381 Points 37 Featured Posts Outside Blog Called Shot Master

Hi Debb.  Your "you tube Thursday's" are a big help!

 

Hi Al.    A good presentation helps get them in the door.   

1:03pm • #8
428,670 Points 23 Featured Posts Outside Blog Called Shot Master

Carol Ann..are you saying you saw a house with a Christmas tree still up....or that you pictured the perfect place for the Christmas tree (because I do the latter all the time....all year round!).  Either way you are right...presentation is everything.
6:58pm • #9
235,381 Points 37 Featured Posts Outside Blog Called Shot Master

Hi Christine.  NO.  I saw the Christmas tree.   LOL.   Really I did!   
7:10pm • #10
JUL
21
705,917 Points 10 Featured Posts Outside Blog Called Shot Master

Hi Cal,

Your words of wisdom are so true. Too many listings have bad pictures or video's, no pictures, poor descriptions, sloppy work and too many other issues for me to list. Yes I have seen listings with the one picture as jeff mentioned above. Folks you need to Cal as she will do an excellent job of marketing your home and getting a really good price for your home. she is the expert and all you have to do is listen to what she tells you and follow instructions..
3:04pm • #11
JUL
23
797,807 Points 80 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Carol Ann, I wish, i wish that most sellers would get this when I see they listed with a competitor and only have 1 picture marketing the property on the internet!
6:49am • #12
235,381 Points 37 Featured Posts Outside Blog Called Shot Master

Hi Bob.  Thank you!  I so appreciate your support and your kind words.  Coming from someone as straight forward and professional as you I do feel honored!   

 

Hi Ginny.    Funny that I find myself not interested in homes that are offered without the entire presentation.   I can't imagine how potential buyers feel!

7:01pm • #13


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