There have been several posts recently about hiring assistants to help with real estate tasks. There are agents who consider themselves overworked, and they’re having a difficult time making it all work well. I want to share my thoughts on this topic, and I’m sure many of you will not agree.
The only type of assistant that I feel would be worth the money paid is a "virtual assistant." This would be someone who knows SEO and would enhance your online presence. A person who is well versed on the topic of Internet marketing on a variety of sites; a person who could work with you to create a plan that will suit the online marketing of your inventory and your specific needs; a person who is capable of preparing marketing materials and designs.
The only person who should answer the phone and speak with potential clients is you. Neither buyers nor sellers want to speak with anyone other than the person who will be handling their real estate business. They are not interested in speaking with an assistant. The person who answers the phone is the person who needs to work the potential client.
Organization skills are the most important skills every agent must develop. If you are not up to par with your organization skills, you’ll feel that you need an assistant to survive. You only need to learn to be organized. You need systems in place and a routine to follow. You need to organize your existing business and the way you handle your future business.
A licensed and/or unlicensed assistant is another person to manage. It’s an added responsibility and you’re paying this person. Why would you pay someone if you need to supervise that person? It takes time to supervise. However, once you’re organized and a routine is in place, it’s smooth sailing.
Spend your money on making the phone ring via a virtual assistant not on an assistant for you to oversee. There are many virtual assistants on ActiveRain. Pick up the phone and have a conversation with several of them. ActiveRain makes life easy. Take advantage of it.