What It Takes to Sell a Home in Fairfield County Connecticut

MLS Listing

□ Prepare ZipForms listing paperwork

□ Measure rooms for MLS room dimensions

□ Take High Dynamic Range photos for Internet and print marketing

□ Go over inclusions and exclusions in detail with client for Inclusions/Exclusions Addendum

□ Discuss showing times and instructions

□ Obtain electronic keybox and install

□ Make sure “For Sale” sign is installed and add my sign rider with QR code for photos and information about the listing

Marketing Materials

□ Create property brochure in print and PDF formats

□ Put a copy in DropBox for easy access

Internet Marketing

□ Create Featured home on www.blackrockhomesforsale.com

□ Create new listing on Postlets

□ Put Postlets widget on ActiveRain

□ Put Postlets widget on www.blackrockonline.org

□ Post New Listing on ActiveRain – main blog

□ Post New Listing on ActiveRain – outside blog

□ RealBird – create listing

□ RealBird – create Virtual Tour and put on MLS

□ RealBird – put map and slideshow on one page on ActiveRain

□ Create newspaper ad for Raveis

□ Post Realbird listing on Craigslist

□ Post Realbird listing on Google+

□ Post Realbird listing onTwitter

□ Post Realbird listing on Linked In

□ Post some photos from listing on Pinterest (link from my site)

□ Facebook – link from www.blackrockhomesforsale.com to Black Rock CT page

□ Facebook – link from RealBird to Real Estate page

E-Mail Marketing

□ Send out Constant Contact e-mail to my 500+ subscribers with new listing photo and link to online brochure

□ Send out e-mail blast to the 85 agents in my office and to agents in other Raveis offices (over 600 e-mails)

□ Send out e-mail blast to my Outlook contact file of over 300 agents

Binder

□ Send signed binder & Binder Entry form to buyer’s agent

□ Fax to seller’s attorney:

• CMLS listing

• Signed binder

• Signed property & lead disclosure

• Copy of deposit check

• -Binder Entry form

□ Memo to Office Administrator

• Binder Entry form

• Original of signed binder (or faxed copy if done by fax)

• Original of signed disclosures (or faxed copy if done by fax)

• Copy of deposit check

□ Mark the property as Under Deposit in the MLS system within 24 hours of signed offer

Inspection

□ Schedule inspection & arrangements (calendar item)

□ Radon equipment removal (calendar item)

□ The home inspection-resolve any issues, document & communicate information to seller’s attorney

Contract

□ Confirm signing of purchase/sale contract by the buyer & note specific dates (mortgage commitment, closing, etc.)

□ Request Resale Certificate (seller – condos/co-ops only)

□ Change MLS property status to pending (off market date = contract signing date)

Mortgage

□ Monitor mortgage commitment process & confirm receipt with the buyer’s agent

□ Attend appraisal & provide recent sold comps

□ Check with buyer’s agent to ensure property appraised out

Moving Checklist

□ Create customized Moving Checklist for client and send

Closing

□ Week before close call seller attorney’s office & confirm closing is on schedule

□ Confirm with seller to call for a final oil tank reading & to notify the closing attorney.

□ Remind seller to cancel all utilities (for after walk thru)

□ Inform buyer’s agent of dates for utility cancellations so buyer can activate the services

□ Review with seller when & where the closing will be.

□ Walk through

• Confirm with buyer’s agent when walk thru is planned & pick up lock box.

• Arrange with buyer’s agent key, garage door, security codes & other misc exchange.

• Take photos of issues

• Resolve any issues