Even if you have your website optimized in search engines for your farm areas, you still must make your website and what you can offer buyers compelling enough so they’ll want to keep in contact with you and sign up for your email mailing list.
If they don’t sign up, these people are simply cars zooming by on the information super highway. You’ll probably never see them again! So getting them to sign up for your mailing list is critical. It gives you the chance to begin building a relationship with them. Saved property searches offer a great way of getting a lot more sign ups for your mailing list.
Saved Searches
The more your prospects can customize their information requests and receive updates on what they want listing wise and when they want it, the more likely they’ll sign up for your mailing list. eBay is exemplary in this way and it’s probably one of the main reasons they’re the world’s largest e-commerce website. They have a fantastic way of motivating their clients to sign up for email updates: Saved Searches.
Saved searches can be extremely valuable for building your mailing list. In a buyer’s market like today’s, many buyers would be interested in being notified via email on homes soon to expire on MLS with the hope of negotiating a lower price. Many buyers also want to know about new homes for sale in an area the same day they’re listed so they can find great deals and make an offer and get it accepted before anyone else can. So having Saved Search type functionality on your website can give your prospects an exceptional level of service while taking the burden off you to administrate these info updates.
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