The MLS is pretty powerful. When you post a home on it, within minutes or hours you start getting interest. There are those who feel that simply putting a home on the MLS is enough. Put up a couple of pictures, hold an open house, and it sells. Good enough, right?
There's an impression among consumers that simply putting a home on the MLS is enough. That's one reason many feel commissions are inflated. Guess what? There's lot more to it. Good marketing is about making the home - the product - look as good as it can and getting that message to as many possible buyers. Just putting it on the MLS doesn't do that.
- Quality photos show perspective and detail, whether professionally taken or not
- Staging is critical - even in a well decorated home
- Good flyers show and describe the home to remind consumers how good it is
- Virtual tours let consumers see the home as if they were there
- Video tours are creative and reach millions of people on Youtube and other sites
- Broker tours inform agents who can then inform buyers
- Print advertising can be effective and does get the word out
- Online advertising is very effective and may go places the MLS doesn't
- Distinctive marketing with things like books, events, parties, twilight tours, mini-movies, etc really create a "buzz"
The truth is, marketing is necessary and expensive. Agents do it so a home will be seen by as many people as possible to obtain as many offers as possible. A cellphone photo and quick post of the MLS will never achieve that.
My team offers a wide range of distinctive marketing services including artistic photography, narrated video tours, custom books, marketing events, and more. Call me to see examples of how effective quality marketing can be.