Lookey-Lou’s. Do you know what a Lookey-Lou is? When I got into selling real estate in 1980, I worked a good many open houses on the weekends. People would come through declare themselves to be “just looking”.
We noticed a trend back then that some of these same people would come through our open houses week after week. They would keep saying they were “just looking” but ask questions about the houses and actually show signs of interest in the homes. My fellow associates told me not to get my hopes up, that these types of people were just Lookey- Lou’s. The other agents said these people did not intend to buy and were just passing time and filling up an afternoon looking at open houses.
Today, I still see a trend at my open houses. I have some of the same familiar faces come through over several months time. They still say they are “just looking” but my more sophisticated real estate instincts tell me that these people really have a real estate need. So instead of treating them like they are just trying to pass time and have a leisurely afternoon, I spend the time trying to get to know them and develop them into a prospect.
I have found that some of these so called Lookey-Lou’s are thinking about building and just trying to see which new building trends and features are being put into homes. I have found that some of them do not intend to purchase a new home but may be selling their home in the next year or so and are checking out the competition. I have found that some of the Lookey-Lou’s are planning to do a remodel of some kind in their present home and are looking for decorating ideas. I have found that even some of the Lookey Lou’s are just checking out and meeting agents, because they have a desire to do buy or sell something in the distance future and will need an agent.
Lookey-Lou’s are some of my favorite people to see at my open houses. If they will allow me, I add them to my database so they can keep up-to-date on the market and let them know when I plan to do an open house. It also means that an opportunity is present for me to become their agent of choice for any future real estate transaction they may have.
Lookey-Lou’s have so much value today and I now recognize it. They have taken their time to come across my path: I will take my time to nurture and grow them as a client for the future.