Luxury Real Estate Marketing Tips: Three Tips to Unleashing Social Media Power

By
Services for Real Estate Pros with Napa Consultants

Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is ordinary, meaning unoriginal or generic (content available on many sites and from many other sources) or just outright boring, you will not stand out as a worthwhile read.

You may at some point become number 1 on Google, (thanks to your SEO and the Google’s robots that drill the web), but will that number 1 equal referrals and new buyers/sellers?  Will the reader of your posts bookmark or subscribe to your blog, and come back to read your next installment?  Google has been besieged by complaints that they are ranking sites with “canned” content higher than those with meaningful “original” content.  Google has responded by making changes in their algorithms that are aimed at sites with what it calls "low quality" content: just enough information laden with keywords to appear in search results. If your luxury real estate marketing web pages or blog posts fall into this category of low quality, beware! Your natural search engine ranking could slip.

Here is a recent example of the power of original content.  According to an article in the Wall Street Journal, last Monday, an eight year old novel, Cloud Atlas was ranked 2509 by Amazon.  On Friday, it moved to 7.  The meteoric rise was attributed to Apple releasing the trailer to the movie on its iTunes website. 

"Almost as soon as the trailer went up, we saw chatter on Twitter and sales on Amazon really jumped," said Jane von Mehren, publisher of trade paperbacks for the Random House Publishing Group, a unit of Bertelsmann AG's Random House Inc.

“To cash in on the renewed interest, Random House has ordered a new paperback printing of 25,000 copies, to hit stores before a special movie-tie in edition of the book is released in September." WSJ 

The trailer which is 6 minutes long is a buzz worthy video, which translated into sales and results. How can you translate your blogs into referrals and leads?   Here are 3 tips:

1.      Write content that is useful, relevant, fresh, and informative for your marketplace

2.       Write content that is uplifting and newsworthy

3.       Write content that is comment worthy, follow worthy and share worthy

Generic luxury real estate blog content indicates that the blogger lacks imagination and therefore lacks the marketing savvy required to win listings or sell expensive homes. Remember this:  robots have no sense of humor; they leave no comments and do not share. They do not get uplifted. But, they do know when your content is fresh or original!  Focus in on those tips and see how you can improve the quality of your content, and you unleash the power of Social Media.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Can you state how you are different and better than your competition in under 30 seconds? Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  You should be able to answer each of the following questions in about 20-30 seconds (the time frame of a short elevator ride):  What do you do? - How do you do it?  -  How are you different?   

Watch the video above to see and hear how we do it. 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 07/31/2012 10:19 AM
  2. Winston Heverly 12/29/2012 05:56 AM
Topic:
Real Estate Sales and Marketing
Groups:
Out Of The Box!
Luxury Home Marketing
Luxury Real Estate
Luxury Home Agents
THE LANGUAGE OF LUXURY
Tags:
luxury marketing
luxury real estate marketing tips
luxury real estate personal and company branding
luxury marketing experts

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Ambassador
3,151,827
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron & Alexandra- this post is definitely content rich.  I'm actually glad to see this change.  If you have to try to write quality blogs and provide something interesting to read having to worry about key words or tags only gets in the way.  

Jul 31, 2012 09:30 AM #12
Rainmaker
1,316,573
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
I like your three tips at the end and the point about new fresh content in particular!
Jul 31, 2012 11:47 AM #13
Rainmaker
466,035
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Ron & Alexandra, Thanks for the tips, they are consistant with what I enjoy to read...must be fresh and origional.

Jul 31, 2012 12:40 PM #14
Rainmaker
710,107
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Fresh and worthy-two adjectives that work for lots of areas like marketing, promotions, and sales. This is a better use of time than keyword packing to me. Thanks.

Jul 31, 2012 02:22 PM #15
Rainmaker
380,970
Mitch Muller - Charlotte NC Real Estate
ProStead Realty Charlotte, NC CRS CDPE mitch@prostead.com - Charlotte, NC
Certified Residential Specialist

Great information guys! And you are so right, being on the first page of Google "does not" always equate to leads and business.

Aug 11, 2012 10:23 PM #16
Rainmaker
107,024
Mike Schneider
10 YRS with Active Rain ! - Lake in the Hills, IL
ABR, CDPE, SFR

totally informative....thanks for sharing.

Aug 11, 2012 10:59 PM #17
Rainer
163,835
Matthew Johnson
Keller Williams Premier Realty - Woodbury, MN
Some very useful information here, thanks for the videos!
Aug 11, 2012 11:01 PM #18
Rainmaker
467,846
Mike & Eve Alexander
Buyers Broker of Florida - Orlando, FL
Exclusively Representing ONLY Orlando Home Buyers

Excellent blog, thank you...

Eve in Orlando

Aug 11, 2012 11:12 PM #19
Rainmaker
279,145
Jennifer Manchester
Suburban Properties of Charlotte, LLC - Mint Hill, NC
GRI, ePRO, ASP - Broker/Home Stager

Great Tips.  I have spread myself so thin this past year I have not been diligent with the AR blog.  Thanks for motivation.

Aug 11, 2012 11:15 PM #20
Rainmaker
1,035,719
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Alexandra and Ron, this is a great example of the power of using our own words and experiences to unlock the door to Google power!

Aug 12, 2012 12:03 AM #21
Rainer
113,630
Michael Murphy
Bienvenidos Real Estate - Parksville, BC

Thanks for sharing this useful information

Aug 12, 2012 02:10 AM #22
Rainer
99,785
Michael HassanPour
Beverly Hills-Coldwell Banker Beverly Hills North - Beverly Hills, CA
Esq. Beverly Hills Properties, Brentwood, Bel Air

Thank you Ron and Alexander. The information is very useful.

 

Aug 12, 2012 02:47 AM #23
Rainer
285,925
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I have a co-worker who is breaking into blogging and luxury sales.  I am sending him a link to this one, too.

Aug 12, 2012 02:50 AM #24
Rainer
152,657
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

 
 Ron and Alexandra thank you for very informative post! Great Advice!!
Aug 12, 2012 03:13 AM #25
Rainmaker
401,317
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

As the old saying KISS, Keep it Simple Senor.  Three simple marketing tips but sweet and true.  Way to go with this article!

Aug 12, 2012 05:29 AM #26
Rainer
201,268
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

Great post highlighting what's important and why! Thanks for the links to the videos, too - impressive!

Aug 12, 2012 08:10 AM #27
Rainmaker
780,877
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Ron & Alexandra, very clever photo.  I wonder how long before an actual keyboard comes out with keys for facebook, Pinterest, etc.

Aug 13, 2012 02:21 AM #28
Rainer
21,691
Lou Zandy
WeLoveMarcoIsland.com - Marco Island, FL

Hi Guys...

 

Thnaks for sharing.... great info

 

Lou

Aug 15, 2012 06:00 AM #29
Rainer
57,895
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Thanks for the great info. All very useful. especially the 3 tips.

Aug 18, 2012 12:36 PM #30
Rainmaker
3,532,038
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Thanks everyone for your kind words.  It is important to write what you would enjoy reading yourselves.  We wish all of you continued success in all aspects of your lives.  All the best, R & A

Aug 19, 2012 12:10 AM #31
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