One of the things I run into way too often is real estate agents and loans officers that are not only new to the industry, but have no sales or social skills.

There are 10 of the basics:

1. When a potential client tells you they are working with an agent.  Leave them alone!
2. A customer walks in or calls your office and asks for a specific agent; do not try to pick them up.  Call their agent and let them know their client came by or called for them.  I have not only seen this abused by inexperienced agents, I have heard many stories of this from other agents in other companies.
3. Getting a sale is not as important as getting a client.  I am sure many will not get this one.
4. If we are in escrow, you are not my competitor.  We already have our clients; we will need to work together.
5. Someone else's open house is not an opportunity to pick up clients.
6. Referrals are what will keep you in the business for many years.  Poor service does not gain you referrals.
7. Education is something all professionals get.
8. If you have to push clients into decisions than you are not providing the right options to them.
9. Real estate is not a part time hobby.  Either do this as a professional or find another hobby.  You are dealing with huge amounts of money it is not amateur night.
10. Business does not fall from the sky or grow on trees.  You have to earn it.

For those professionals who take their career in real estate serious, have a wonderful 2008.  For the others, good luck in your next career choice.