Marketing Is A Disciplined Sport...Who Wins If You Stop Marketing?

Managing Real Estate Broker with RE/MAX Executive Realty 104763

Marketing is a disciplined sport!!It could easily be considered one of the most disciplined activities in real estate.The typical reaction to a new event in real estate is high energy and plenty of enthusiasm.

How many times have you planned a program and the energy level was through the roof at the beginning of the endeavor.Every action raises the adrenaline level another notch.The first few days are electrifying.

The longer it takes for the phone to ring, the less energy and a lower the level of enthusiasm.The discipline begins to dilute.The strength and vivacity are weakening with each passing day and by day 30, the game is over.

Real estate marketing is like training for a sport.The training never ends as long as one is participating in that sport.If the training is sporadic, the results will be unacceptable.In order to be successful with marketing, one needs to be disciplined and not miss a beat.

I write blog posts about our Sunday open house events on Thursdays.I write them on three different platforms and Thursdays leave enough time for Google to index it and for me to correct any errors.I’ve not missed writing Thursday open house posts in three years.It’s a discipline that needs to be successfully accomplished or every Sunday will be a disappointment.

We need to move property and it takes marketing discipline to reach the final event.Our gold medal is the commission check at the end of every closing.We love our collection of gold medals!!

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

308 W. Central St...suite E

Franklin, MA 02038



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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 08/02/2012 06:47 PM
Real Estate Sales and Marketing
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Active Rain Newbies
Marketing 101
The Art Of Marketing You
Real Estate Rookie
blogging for success
proper marketing takes discipline

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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Ron..... I'm sure you'll have everything in place....

Aug 02, 2012 03:50 PM #15
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Barbara: Your personal writing style and your great posts (and your discipline with respect to the editorial calendar) deserve a platinum medal--if there is such a thing.

Aug 02, 2012 05:41 PM #16
Anna Banana Kruchten
Phoenix Property Shoppe - Phoenix, AZ
Broker Phoenix Property Shoppe - AZ Top Banana!

Yes I liken it to training for the Olympics as it takes hard work, dedication, discipline, going when you're beyond exhaustion, passion, enthusiam, team work and years and years of consistency.

Aug 02, 2012 06:30 PM #17
Jill Sackler
Charles Rutenberg Realty Inc. "Said and Done!" - Merrick, NY
Long Island's South Shore Real Estate Agent

So true and suggested. We have to find a way to keep up that level of enthusiasm. I'm going to try blogging about open houses.

Aug 02, 2012 06:39 PM #18
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Barbara, It is hard work and discipline and consistency.

Aug 02, 2012 06:44 PM #19
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Baltimore, MD
Sell Your Home With Margaret Rome

Barbara, You are an Olympian when it comes to training and performance in all matters of marketing. Good way to think of marketing...going for the gold/goal!


Aug 02, 2012 06:53 PM #20
Will Hamm
Hamm Homes - Denver, CO

Hello Barbara, I guess I pace myself and do expires twice a week, renters post cards twice a week, even if I am out showing homes.  Just means I need to start earlier some days.

Aug 02, 2012 07:21 PM #21
Mike Warren
Real Estate - Colorado Springs, CO

Yeah. I agree. It is very inspirational. Discipline is an important trait. And everyone wants that collection of gold medals.

Aug 02, 2012 07:50 PM #22
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra

The best way to get off the rollercoaster ride is to market, market, market, market - and not just when you need leads, but always. Thanks for the reminder. 

Aug 02, 2012 09:11 PM #23
Nancy Laswick
United Real Estate - Phoenix, AZ
Your Phoenix/Scottsdale REALTOR®

"Blogging on three different platforms never missing a Thursday for 3 years" and that's just the open house blogs. A huge commitment to make and what a great achievement to have pulled it off. It's just one of the reasons you are my marketing hero.

Aug 02, 2012 09:18 PM #24
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Suggested!  What a great analogy, Barbara.  Your example of how you market your open houses every Thursday is a perfect example of discipline.

Aug 03, 2012 04:27 AM #25
Bobbie Smith
Stroudsburg, PA

Great reminder Barbara.  Our marketing is never for naught.  Clients have held on to some of my marketing pieces for two years before they have called me. Our marketing is never for naught.

Aug 03, 2012 04:43 AM #26
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Bobbie..... there's always something positive to gain...

Sharon.... it does take discipline to market properly...

Nancy....when it comes to marketing, making a commitment to accomplish it is a necessity....thanks...

Melissa...if you market only when you need leads, you're always starting from step one.

Mike....the most important...

Will.... starting early is a good thing...I'm in the office and off the blocks at 7:00am

Margaret....we're each going for the gold every day....


Aug 03, 2012 04:50 AM #27
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes" sure is...

Jill... blogging about open houses is a great way to direct people to your opens....

Anna....yes, it takes all of that...

Melissa...thank you for your kind words....

Aug 03, 2012 04:52 AM #28
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Short Sale - CDPE, REDS

Consistency and a targeted approach.....purrrrfection !

Aug 03, 2012 04:57 AM #29
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Sally and David..... that's what it takes.... hope you had a good week....

Aug 03, 2012 05:02 AM #30
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Barbara, discipline is the key...your advice inspires, now I just have to follow it!  Thanks.

Aug 03, 2012 06:13 AM #31
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Laura..... and I'm sure you will....

Aug 03, 2012 06:17 AM #32
Deb McNeill
Flying M Team Small World Realty Fort Worth, Tx - Fort Worth, TX
Fort Worth Real Estate

Nice kick in the pants this morning. lol I made a 'schedule' of blog post topics I want to cover and what days I want to post them. Was just thinking about letting myself slide on today's topic. Shame on me! The Olympic analogy is a very good one...and one that will keep me motivated

Aug 03, 2012 08:53 AM #33
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi sliding today.....

Aug 03, 2012 08:56 AM #34
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