"25 things you must do to web 2.0 your company" Shame on you Inman TV

Real Estate Broker/Owner with Prudential California Realty

Forgive me fellow Bloggers, it has been 12 days since my last Blog.

Today I was "Dooped" into watching a 46 minute video by Inman TV titled "25 Things You Must Do to Web 2.0 Your Company". I, like many of you, am fascinated by web 2.0 as it applies to Real Estate and my company in particular. So when I see a title like that, from a respected company like Inman, I am enticed to view it.This time however, I wasted 44 min. For you see, there was but 2 min of usable content. Of which, only Kevin Boer of 3 Oceans Real Estate Blog, had insight that was of value. Here is a copy of my comment after viewing the video...

... "Wow, a 46 min video and I watched the whole thing! In the end, I probably should not have, but I am beyond curious right now about web 2.0 and where it will take this Industry and my company in particular. Your Title of this Video was "25 things you must do to web 2.0 your company", but you truly discussed about 5! Kevin Boer was the panelist I found most informational, and I will become a reader of his blog. Bottom line - You tricked me into watching 46 min, of what was 2 min of useful info, shame on you!"

Don't get me wrong, I will not stop viewing Inman videos, they are quite good on average, and insightful much of the time, but I will keep my distance from any video of that length again. which brings me to a great point; "keep your videos short & sweet" a lesson I now take to heart! Video is king in the Industry now, but long video is regarded more as the "Jester"!

See you all soon (sooner tan 12 days, anyway! :)!

The Coach


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Eric Bryant