Do Your Listings’ Online Photos Look Like The Real Thing?

Do guests enter the front door, look at each other and wince
and then ask each other --- is this the house we saw online?
Let's hope they say Aaaah and not Ewwwww
Do your home’s online photos look like the real thing? Whether it is an open house, a broker preview or a private buyer showing -- do guests enter the front door and look at each other and wince and then ask each other --- is this the house we saw online?
Does your online description and photo presentation have any resemblance to the reality of the property on the market for sale? Sure, there may be some creative license with photography but trick photography is a no-no in my opinion. You certainly don’t want to be accused of bait-and-switch.
This week I saw a facebook posting from Consumer Reports that prompted this post. Some products have little resemblance to the product inside. Here is the link: http://www.consumerreports.org/content/cro/en/consumer-reports-magazine/z2012/September/picturevsproduct.html
Sorry for the pun -- but isn’t this food for thought when it comes to making sure we are playing Real Estate Reality.
Michael Jacobs is a Realtor who serves the Pasadena/San Gabriel Valley areas as well as the Northeast Foothill communities within the city of Los Angeles and can be reached at 818.516.4393 cell. Do your listings’ online photos look like the real thing?
38 Comments on Do Your Listings' Online Photos Look Like The Real Thing?
Good morning Michael. One of my biggest pet pieves is when a seller uses pics from when "she looked good" to sell. It's not like we won't notice when we roll up but why not make us drive 400 miles to find out. YIKES!
Tim - very true and that's not good.
Inna - obviously we want to show off the property's assets but not to the point of deception.
Roger - that must have put you into an uncomfortable position.
Wallace - that makes sense.
Jeffrey - showings are nice but getting it sold is the goal - good point.
Randy -- that's the other thing. Maybe the house looked good but it's been on the market for a period of time and has lost that "fresh" look when it is new on the market. Beds are no longer made everyday, dishes piled on the counters --- homes on the market for sale need to be show and sell ready.
Real Estate Reality..I like that and so often when showing homes its more like a science fiction movie than reality. Normally I too have taken a look at the online photos along with my client only to find a potential violation of city ordinance in lieu of the pristine property depicted in the photos. I could not agree more!
Hi John -- had to laugh at your comment that showing homes is sometimes more like a science fiction movie than reality. Hope you are having a great weekend.
To say the least Michael, especially since the photos and virtual tours showed crown moldings, stained woodwork and balconies that looked like you could hold a party of 50 on. No crown, painted woodwork and small balconies for a bistro table and two chairs.
Roger --- that's really incredible --- actually almost insane that they would have done that.
Hi Michael - I photoshop all of my photos for clarity and color correction, as well as some cropping and alignment, all of which is fair game in my opinion. And I have "removed" competitors old listing signs from the front yard and some garbage cans and the like. But I don't alter the reality. And the biggect culprit for mismatches between my photos and what a buyer may see is the condition the seller left the home in.
Hi Dick -- that's different than misleading photographs so we are in agreement. Your last comment may prompt another post from me regarding how sellers need to maintain the appearance of the home while it is on the market --- that could be a never-ending series of posts.
I never understand why someone would reuse photos from a previous listing or wherever the heck they come from, when listing a home.
Michael - There is nothing more disappointing that to have an excited buyer walk into a home and say "well they really knew what angle to take that living room photo from..." It tends to sour the whole experience. Great post on photographs!
Chris Ann - yes, I agree that's just crazy but we both have both have probably seen this and far worse.
Laura - we want to make sure our photography enhances the property but not to the point of exaggeration. Thanks so much for stopping by.
I agree and buyers are on to this. I had a buyer comment recently that she took all the photos in the tours she sees online with a a grain of salt. She says she knows immediately if a wide angle lens has been used and knows the rooms are really a lot smaller than they appear.
Truth in advertising is always the best way to go -- and real estate photographs are no exception. We believe in using high-quality photos for the online listing, but they must look like what the buyer sees when they visit the property. Good post!
Good topic for conversation. Hopefully, the home will look even better than the pictures.
Have an outstanding week with your camera in hand.
Debbie -- you're right, some buyers are quite savvy.
Maureen -- high quality photography should be used and as you say ---- it must bear more than passing resemblance to the house that has been presented.
Roy -- my camera and/or telephone are always close at hand. Thanks for stopping by and commenting.
Great point, Michael. I do find myself asking that question periodically. I use a photographer on the better conditioned properties, and I challenge my clients to make sure they look like the photos when there are showings. So far, so good. Great topic.
I think you've heard it all Michael... so I'll just thank Pat for giving me an opportunity to enjoy your post... Happy Evening...
What a good reminder to us all! I have worried that as I photograph a home, I move things enough that it photographs especially well, maybe better than when the house is actually shown. I am careful not to over photoshop things, though.
Gretchen
Hey, Michael! I included this post in Last Week's Favorites. Have a great week!
Michael, I have seen this happen in blog posts. The agent writes about a $150,000 community and then uses a $700,000 photo. If that isn't bait and switch, I don't know what is.