Do Your Listings’ Online Photos Look Like The Real Thing?
Do guests enter the front door, look at each other and wince
and then ask each other --- is this the house we saw online?
Let's hope they say Aaaah and not Ewwwww
Do your home’s online photos look like the real thing? Whether it is an open house, a broker preview or a private buyer showing -- do guests enter the front door and look at each other and wince and then ask each other --- is this the house we saw online?
Does your online description and photo presentation have any resemblance to the reality of the property on the market for sale? Sure, there may be some creative license with photography but trick photography is a no-no in my opinion. You certainly don’t want to be accused of bait-and-switch.
This week I saw a facebook posting from Consumer Reports that prompted this post. Some products have little resemblance to the product inside. Here is the link: http://www.consumerreports.org/content/cro/en/consumer-reports-magazine/z2012/September/picturevsproduct.html
Sorry for the pun -- but isn’t this food for thought when it comes to making sure we are playing Real Estate Reality.
Michael Jacobs is a Realtor who serves the Pasadena/San Gabriel Valley areas as well as the Northeast Foothill communities within the city of Los Angeles and can be reached at 818.516.4393 cell. Do your listings’ online photos look like the real thing?