Do Your Listings’ Online Photos Look Like The Real Thing?


Do Your Online Photos Look Like The Real Thing?

Do guests enter the front door, look at each other and wince

and then ask each other --- is this the house we saw online?

Let's hope they say Aaaah and not Ewwwww

 

Do your home’s online photos look like the real thing?  Whether it is an open house, a broker preview or a private buyer showing -- do guests enter the front door and look at each other and wince and then ask each other --- is this the house we saw online?

Does your online description and photo presentation have any resemblance to the reality of the property on the market for sale?   Sure, there may be some creative license with photography but trick photography is a no-no in my opinion. You certainly don’t want to be accused of bait-and-switch.   

This week I saw a facebook posting from Consumer Reports that prompted this post. Some products have little resemblance to the product inside. Here is the link:   http://www.consumerreports.org/content/cro/en/consumer-reports-magazine/z2012/September/picturevsproduct.html

Sorry for the pun -- but isn’t this food for thought when it comes to making sure we are playing Real Estate Reality.   

Michael Jacobs is a Realtor who serves the Pasadena/San Gabriel Valley areas as well as the Northeast Foothill communities within the city of Los Angeles and can be reached at 818.516.4393 cell.   Do your listings’ online photos look like the real thing?

Michael Jacobs

Coldwell Banker Residential Brokerage

BRE # 01165532

2065 Huntington Drive

San Marino, California 91108

Cellular:  818.516.4393

Office:  626.685.5246

Office Fax:  626.568.9507

michaeljacobs@coldwellbanker.com

www.camoves.com/michael.jacobs

 

 

 
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38 Comments on Do Your Listings' Online Photos Look Like The Real Thing?

20 Most Recent Comments Displayed Show All

AUG
04
405,385 Points 15 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Good morning Michael. One of my biggest pet pieves is when a seller uses pics from when "she looked good" to sell. It's not like we won't notice when we roll up but why not make us drive 400 miles to find out. YIKES!

6:53am • #19
613,809 Points 60 Featured Posts Outside Blog Called Shot Master

Tim - very true and that's not good.

Inna - obviously we want to show off the property's assets but not to the point of deception.

Roger - that must have put you into an uncomfortable position.

Wallace - that makes sense.

Jeffrey - showings are nice but getting it sold is the goal - good point.

Randy -- that's the other thing.   Maybe the house looked good but it's been on the market for a period of time and has lost that "fresh" look when it is new on the market.   Beds are no longer made everyday, dishes piled on the counters --- homes on the market for sale need to be show and sell ready.

7:10am • #20
599,262 Points 48 Featured Posts Outside Blog Called Shot Master

Real Estate Reality..I like that and so often when showing homes its more like a science fiction movie than reality.  Normally I too have taken a look at the online photos along with my client only to find a potential violation of city ordinance in lieu of the pristine property depicted in the photos.  I could not agree more!

7:26am • #21
613,809 Points 60 Featured Posts Outside Blog Called Shot Master

Hi John -- had to laugh at your comment that showing homes is sometimes more like a science fiction movie than reality.  Hope you are having a great weekend.   

8:04am • #22
1,012,482 Points 84 Featured Posts Called Shot Master

To say the least Michael, especially since the photos and virtual tours showed crown moldings, stained woodwork and balconies that looked like you could hold a party of 50 on.  No crown, painted woodwork and small balconies for a bistro table and two chairs.

8:25am • #23
613,809 Points 60 Featured Posts Outside Blog Called Shot Master

Roger --- that's really incredible --- actually almost insane that they would have done that.   

8:28am • #24
753,266 Points 107 Featured Posts Outside Blog Called Shot Master

Hi Michael - I photoshop all of my photos for clarity and color correction, as well as some cropping and alignment, all of which is fair game in my opinion. And I have "removed" competitors old listing signs from the front yard and some garbage cans and the like. But I don't alter the reality. And the biggect culprit for mismatches between my photos and what a buyer may see is the condition the seller left the home in.

9:01am • #25
613,809 Points 60 Featured Posts Outside Blog Called Shot Master

Hi Dick -- that's different than misleading photographs so we are in agreement.   Your last comment may prompt another post from me regarding how sellers need to maintain the appearance of the home while it is on the market --- that could be a never-ending series of posts.   

9:27am • #26
1,543,507 Points 116 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I never understand why someone would reuse photos from a previous listing or wherever the heck they come from, when listing a home.  

11:42am • #27
424,457 Points 9 Featured Posts Outside Blog Called Shot Master

Michael - There is nothing more disappointing that to have an excited buyer walk into a home and say "well they really knew what angle to take that living room photo from..."  It tends to sour the whole experience.  Great post on photographs!

1:03pm • #28
613,809 Points 60 Featured Posts Outside Blog Called Shot Master

Chris Ann - yes, I agree that's just crazy but we both have both have probably seen this and far worse.

Laura - we want to make sure our photography enhances the property but not to the point of exaggeration. Thanks so much for stopping by.

1:42pm • #29
AUG
05
306,085 Points 22 Featured Posts Localism Sponsor

I agree and  buyers are on to this.  I had a buyer comment recently that she took all the photos in the tours she sees online with a a grain of salt.  She says she knows immediately if a wide angle lens has been used and knows the rooms are really a lot smaller than they appear.

1:19pm • #30
586,037 Points 37 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Truth in advertising is always the best way to go -- and real estate photographs are no exception.  We believe in using high-quality photos for the online listing, but they must look like what the buyer sees when they visit the property.  Good post!

1:38pm • #31
1,471,698 Points 27 Featured Posts Outside Blog Called Shot Master

Good topic for conversation.  Hopefully, the home will look even better than the pictures.

Have an outstanding week with your camera in hand.

1:41pm • #32
613,809 Points 60 Featured Posts Outside Blog Called Shot Master

Debbie -- you're right, some buyers are quite savvy.

Maureen -- high quality photography should be used and as you say ---- it must bear more than passing resemblance to the house that has been presented.

Roy -- my camera and/or telephone are always close at hand.  Thanks for stopping by and commenting.

2:06pm • #33
564,585 Points 152 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great point, Michael.  I do find myself asking that question periodically.  I use a photographer on the better conditioned properties, and I challenge my clients to make sure they look like the photos when there are showings.  So far, so good.  Great topic.  

4:15pm • #34
321,417 Points 27 Featured Posts Outside Blog Called Shot Master

I think you've heard it all Michael... so I'll just thank Pat for giving me an opportunity to enjoy your post... Happy Evening...

5:54pm • #35
511,713 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

What a good reminder to us all! I have worried that as I photograph a home, I move things enough that it photographs especially well, maybe better than when the house is actually shown. I am careful not to over photoshop things, though.

Gretchen

8:28pm • #36
1,939,623 Points 392 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hey, Michael!  I included this post in Last Week's Favorites.  Have a great week!

8:30pm • #37
790,245 Points 112 Featured Posts Outside Blog Called Shot Master

Michael, I have seen this happen in blog posts. The agent writes about a $150,000 community and then uses a $700,000 photo. If that isn't bait and switch, I don't know what is.

11:13pm • #38

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Michael Jacobs, Pasadena CA/SanGabriel Valley Realtor, 818.516.4393 cell (Coldwell Banker Residential Real Estate) Rainmaker_large

Michael Jacobs, Pasadena CA/SanGabriel Valley Realtor, 818.516.4393 cell

Pasadena, CA

More about me…

Coldwell Banker Residential Real Estate

Address: 2065 Huntington Drive, San Marino, CA, 91108

Office Phone: (626) 685-5246

Cell Phone: (818) 516-4393

Email Me

Your source for real estate representation in the San Gabriel Valley and northeast communities of the city of Los Angeles including: Pasadena, Altadena, South Pasadena, San Marino, Alhambra, San Gabriel, Temple City, Arcadia, Sierra Madre, Monrovia, Duarte, Bradbury, Azusa, Glendora, Claremont, Glendale and La Canada Flintridge as well as Highland Park, Monterey Hills, Eagle Rock, Mt Washington, Montecito Heights, Glassell Park and Sagamore Park.


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