Death Wish Coffee.
Are you kidding me??
Touted as The World's Strongest Coffee, it comes from a mysterious bean that contains 200% more caffeine than the regular Arabica beans.
NOT CHEAP ($20.00/lb) but it is Kosher, Organic, Fair-Trade, and even bird friendly (??).
Disclaimers abound on their website-Warning! Not for sissies!
Cooler heads offer warm online testimonials-one would assume they were given when the Death Wish effect had plateaued, and they were feeling a nicer mellow?
I don't know...sure, who doesn't have days where we could use a little extra kick?
And clever name...like any other product that has ever dared Mr./Ms. Consumer to take them on, they will probably get a lot of mileage out of the novelty.
Well thought-out, they evey have their own line of merchandise...besides coffee and coffee cups, there are t-shirts, and ...come on...bumper stickers?
Just what I want to see on the Interstate or Parkway-drivers who are even more jazzed, and couldn't be prouder. THANKS FOR THE WARNING, D-W!