What is the purpose of a great charge if you end up losing the battle?
I recently read a featured post SEO Tip of the Week: Write Like an Eighth-Grader , and at first missed the point. I so disagreed with the idea of writing to everyone in the same manner that I missed the point! The author was suggesting writing to one, writing solely for SEO.
I have some knowledge in Search Engine Optimization, but I bow to Michael George’s expertise, regarding SEO.
I’m all for charging to the top of the search engines, but of what good is it if you lose the battle? What good is the top of the page if it doesn’t lead to a sale?
It is a paradox write for SEO or write to motivate the reader. Search Engines are all similar, but consumers vary.
It is a conundrum! I have no answer, but I do have a suggestion. In high school and collage I worked for a news paper we wrote in a reverse pyramid format. The first paragraph was always the most general with each one that followed getting more and more specific. The idea was seduce the most readers at the start then add detail for those interested. It also allowed the editor (or in my case, the designated speller) to cut the article to fit the space available.
My suggestion. Take the SEO experts advice when writing the first paragraph! Brilliance is of no value if no one sees it. Then write the subsequent paragraphs for your desired readers!
One man’s opinion.
William J Archambault Jr
The Real Estate Investment Institute
email@example.com Cell 832-259-7078, Houston 832-582-8415, Las vegas 702-516-1569
From my past: GRI 1975, FLI 1974, Catalyst from a client 1974 an agent that makes things happen, REII, The Real Estate Investment Institute 1995.
©William J Archambault Jr ©The Real Estate Investment Institute ©REII