Where Have I Been and Where Am I Going?

Real Estate Sales Representative with Realty Executive Midwest

So how do you know where you’re going if you don’t know where you have been?  People are always talking about goal setting and I often struggle with this.  Today I read a tweet that talked about how they analysed where their business came from the past five years.  The past five years is a great guage because we all had to work hard for every listing or sale that came before us.  So my numbers are in and here they are.

  • Personal or Realtor Referral 57.1 %

  • Sphers of Influence                   28.6 %

  • Floor Calls or Walk ins                5.7 %

  • Internet Leads                                8.5 %

If you add the referrals with the soi it comes to 85.7% which means I need to stop looking for the magic pill or easier way of doing this business.  I will be picking up the phone, writing the extra note , popping by a past clients home and ask them the million dollar question, “ If you or someone you know were to buy or sell a home is there a Realtor you would refer them to?”  I’m never too busy to help anybody with any of their real estate needs.   My goal for the next five years is to be at 95% referral.   It’s a good life


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Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

I should sit down and analyze my past transactions too. It's smart to focus on what we know already works.

Aug 05, 2012 07:58 PM #1
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Tim- Let me know what you find, it would be interesting to see.  It's a good life

Aug 05, 2012 08:02 PM #2
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer
Joe. You have ser a wonderful goal. Working from referrals is the best. The clients are already geared up to respect your work.
Aug 06, 2012 02:50 AM #3
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Joe - good way to see where you are in the business and what you haev to target. I try to do the same thing each year too... all good -

Aug 07, 2012 07:38 AM #4
Paula Bradfield
Keller Williams Performance - Salida, CO
Your Salida Colorado and Down Valley Realtor

nice post, Joe. Since I have only been in my current town for two years, I am going to do it backwards... what do I want? thanks for the post to get me started


Aug 09, 2012 06:15 AM #5
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Joe Kenny

Better Than Your Average Joe