Until about six months ago, I wasn't much of a fan of Facebook. Oh, I wanted to be since it seemed like the Place to Be, but I just couldn't get interested in what really did appear to be simply a collection of those cliche'd "what I had for breakfast" posts. In my quiet moments (i.e. when I was bored) I'd log on and desperately try to find entertainment there, but almost always failed in that endeavor.
So, what happened six months ago? Well, I got involved in animal rescue and now Facebook is my new best friend. I've found a community of similarly-obsessed people, both locally and across the country, and together we make miracles happen every day for abandoned dogs in kill shelters. It's honestly the most rewarding thing I've ever done and Facebook is a HUGE part of enabling us to do what we do.
Now, I'm sure that I've "lost" a lot of Facebook friends since my personal page was taken over by doggie chatter and I'm fine with that, truly. I'd much rather someone block my posts than be annoyed with me on a daily basis! By the way, if you want to see the rescue FB page I run, you can visit us here: www.SavingWaltonCountyDogs.com. We truly are making miracles happen every single day.
But enough about me.
I've noticed a trend on Facebook of posting "cute" little postcard-like graphics with provocative, sometimes even offensive quotes. Hey, I'm no prude and sometimes they make me LOL, but some of them, well, don't. And given the nature of what I do, I see a disturbing number of these posts on real estate agents' pages.
Here are a few examples I've seen in the last week:



Funny? Yeah, I guess. But are these REALLY the messages these real estate agents want to be putting out there for all their friends to see? That they spend their days anxiously awaiting happy hour and calling people names?
I know a lot of people say that they keep their FB "friends" list intimate so that they can let their hair down and truly be themselves without worrying about offending potential clients, but guess what?! Our friends CAN be a tremendous source of business for us and in my humble opinion, implying that we live for happy hour and can't control our mouths might give even our friends the wrong impression of our professionalism. Like it or not, when you're self-employed, you're always on display. And while someone may think you're a hoot to hang out with (and drink and curse with), the fact is, we choose our friends using a different set of expectations than we choose the people we hire and refer to.
Just something to think about!
19 Comments on Facebook Posts - the Good, the Bad and the Drunken
Care needs to be taken with anything we post online. Such postings have a long shelf life.
Hi Jennifer,
Funny yes.....however there is a place for everything and I agree as professionals we have to keep our business separate
I am grateful yo have seen the light. I am on Facebook with many Animal Rescue groups who find owners of lost animals withing hours becasue of Facebook. The animals cannot speak for themselves and so we must and Facebook is the best way to get the word out and fast so a person can find their lost animal. Thanks for helping to promote the safe return of our lost friends.
I've seen a lot of those type of postcards on Facebook, and they always seem very passive/agressive to me, very unprofessional. It makes me wonder about the judgement of the people who post them, it would make me think twice about doing business with them.
I agree that the offensive ones probably should not be shared...even for the cheap laugh.
When trying to drum up business on facebook..you have to keep sports, your private life and politics off your page.
So funny you mention these postcards...I just had the very same conversation with another agent last week about these. They are annoying at best.
To make it worse... most of the time I see them posted, the agent also includes commentary like "This is SOOOO true!" or "You KNOW who I'm referring to!" And the thing is... in real estate... there's no such thing as truly separating Business and Personal...
Cheryl - it has changed my life... mostly for the good!
I've unfriended many a person when they start posting too much garbage like the above. FB is meant for fun and networking. Not to annoy people or irritate them. It has shown me the "dark" side and the "good" side of many people that I did not know that well.
Yes you are so right. And on line is forever too. Who knows who took a snapshot of your page even it you later take it down.
Well, they're for the most part not the message we try to communicate but most of us have our regular FB and also a "business" page. Never appropriate on the business page.
J&R - I think that's what a lot of agents think - that their "personal" pages are a free-for-all - and that's fine as long as they realize that people pick their friends differently from how they pick someone they'll work with professionally... and like it or not... how we behave in our personal lives (FB and elsewhere) will have an impact on how our friends view us professionally.
Facebook defines you and eventually shows your true nature. .I have to say, that is powerful information
Jennifer - Our facebook personality judged with what we post. Some people agree, while others disagree. Excellent blog.
My facebook page is personal stuff. I don't post listings and I don't talk about real estate. I know people see it as another means to advertise, but I surely don't. That being said, everything you post, email, talk about will be judged by those who see it.
Everyone jumped on the add a photo to your FB post thing--it's supposed to make it more engaging and better. Now that everyone is doing it, it's time to run the other way and do something different, IMO.
If you keep your eyes open and have your SOI as friends on FB, you can learn alot. One of my past clients recently posted on FB about the surgery she just had and how she was now recovering and stuck home. I never would have know about it w/o FB, so I sent her a get well card through the mail...simply saying I was sorry to hear about her surgery (on FB) and hoped she was feeling better now that she was home. I completely forgot about the card until she posted on my FB wall thanking me for the card and for being so thoughtful, and then she added that I was the best Realtor. I made her day, and she made mine--what more can you ask for? If you're selective you can get a lot of valuable info from what people say on FB. Be selective and be thoughful.
Our pets are rescues of one sort of another (1 from a shelter, 2 from the side of the road). They are our treasures. And we've used facebook to find a home for another road find. The power of pictures in a social forum.
Good stuff Jennifer. We'll need to talk soon. Interesting things going on here with our new RE venture.
G
Love this Jennifer. As someone with strong opinions myself (politics anyone?) and definitely a good sense of ha-ha over all kinds of topics, I've given a great deal of thought and consideration to the "face" I'm presenting online as a Realtor. I consider every contact or friend (online or off) someone who might want to approach me or refer me down the road. And that's an HONOR, not something to be taken for granted. Plus it's a reputation thing ... often *restraint* is what determines how one is perceived by others. Online communication has become license for an "anything goes" attitude. Those who communicate with care, restraint AND autheniticity stand out in a HUGE way!
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