Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable. Market leadership requires it. 

When was the last time you felt uplifted by a customer service experience?  How many people did you tell about it? Did you go out of your way to acknowledge this to the service provider and or their superiors? 

You may consider this a random act of kindness. But, it is just as important as leaving big TIPS (to insure prompt service). And, it keeps you focused on being remarkable, yourself. 

People tend to pass along, to others, their negative experiences at  a significantly higher rate than their positive ones.  So what can you do to ignite a chain reaction of positive buzz about YOU?  Be remarkable in some way that stands out from your competition.  Then be consistent at being remarkable! 

Being consistently remarkable is a true sign of a market leader. Trader Joes exemplifies this principle, brilliantly. TJs, as many loyal customer refer to the company, is a privately owned, specialty grocery store with 365 stores in 31 states.  Their company culture is very strong. They take great care of their people and they have a knack for consistently selecting great people. 

One of the most consistently remarkable attributes of this fine company is their esprit de corps, otherwise known as team spirit. You always feel uplifted by the high positive energy among the employees. Everyone pitches in to help each other, too.  Job satisfaction must be very high as we often ask the TJ staff if they enjoy their job. The answer is a resounding yes,, every time. 

Discover what you can be consistently remarkable about in your luxury real estate marketing practice.  Then, practice deliberate acts of kindness by letting others know that you appreciate their remarkable service.  This keeps you focused on being remarkable, too. 

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11 Comments on Luxury Real Estate Marketing Tip: Be Consistently Remarkable!

AUG
06
584,963 Points 46 Featured Posts Outside Blog Called Shot Master

Good afternoon Ron and Alexandra -

What a great analogy my friends!  Your title sums it up so very well too.  Suggested.
1:26pm • #1
1,441,462 Points 26 Featured Posts Outside Blog Called Shot Master

Dolores loves to shop at the Trader Joe's store in Gaithersburg.


Have an outstanding week with your camera in hand.
1:49pm • #2
726,984 Points 103 Featured Posts Outside Blog Called Shot Master

Hi Ron & Alexandra - excellent insight on customer service standards, and Trader Joe's is a great example. I only have limited experience with them - sadly, they're not in Colorado, since alcohol sales aren't allowed in grocery stores (except for 3.2 beer, whatever that might be).
2:30pm • #3
463,912 Points 9 Featured Posts Called Shot Master

Alexandra-I can honestly say that you my dear are consistently remarkable in all you say and do.
2:32pm • #4
536,404 Points 5 Featured Posts Outside Blog Attended Rain Camp

Alexandra,

Words like deliberate, strategic all go into consistently remarkable.  Like Trader Joes, haven't we seen this from all the Olympians?  It's great to read blogs that exemplify excellence, such as yours! g
3:19pm • #5
636,664 Points 53 Featured Posts Outside Blog Called Shot Master

We are getting a Trader Joe's in Denver somewhere but the location is being kept secret for now.  Being consistent is great advice.  It is a good thing when clients know what to expect from us on a day to day basis.
6:31pm • #6
AUG
07
780,279 Points 38 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

LOVE Trader Joe's!  The closest location for me is over an hour away.  We have been trying for years to get one nearby and finally it's going to happen.  Our new Trader Joe's opens next month!  
6:25am • #7
1,096,942 Points 25 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I use to love shopping at Trader Joe's in Virginia....but alas we do not have one here.  Great analogy and suggested as well.
9:51am • #8
896,122 Points 34 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

We don't have one here, Alexandra. We had them in LA and Atlanta but not here but the closest is Sarasota. I agree with you about their consistency.
11:11am • #9
589,475 Points 31 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

very true for repeat business, a good testimonial is the best referral!
2:56pm • #10
AUG
08
142,704 Points Called Shot Master

The thing that amazes me about companies like TJ's and Starbucks and In-N-Out is how the management passes down that positive spirit!  In the real estate world, it's not enough that we are consistently remarkable; each of our team members has to capture that vision as well.  That requires a level of leadership and integrity on our part that can't be faked.
11:59am • #11


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Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

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ra@napaconsultants.com

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